Agencies and industry organizations directly post original announcements on Adweek Wire. Adweek does not review or edit these announcements.

Courir Increases Cart Abandonment Return Rate 12x With Marigold Engage

Using data-driven insights to power personalized communications, French retailer turns lost customers into found revenue

Leading French sneaker fashion brand Courir faced a common challenge — visitors leaving their site without making purchases.

This includes both those viewing items, or even placing items in their cart, but leaving without finalizing the purchase. To combat this cart abandonment issue, Courir adopted a two-step approach — identify and reach any visitors who left without purchasing, and send them personalized product recommendations via email.

To accomplish this, Courir partnered with relationship marketing solution Marigold and implementation partner Epsilon to develop a series of personalized campaigns. This included integrating Marigold Engage into its site in order to learn what visitors are shopping for in order to make them more personalized offers. Marigold also developed a control group to measure the effectiveness of these personalized emails against a more generic approach. The results were clear:

Marigold also developed a control group to better measure the effectiveness of these personalized emails against a more generic approach. The results were clear:

  • Customer return rate increased by 12x.
  • Average pages viewed per visit doubled.
  • Items added to the basket increased 1.4x.
  • “We all know that customers receive a lot of emails from brands and we need to be sharp to make the difference — start with the customer and then personalize the content,” said Thillel BA, Courir CRM Manager. “Marigold Engage was pivotal in making this happen!”

    Courir’s approach to abandoned carts not only improved sales but also set a new standard for customer engagement as brands aim to optimize conversions and enhance customer experiences.
    Read the full case study here to learn more about how Courir turned abandoned carts into a conversion.

    About Marigold

    Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions -  Marigold Grow, Marigold Engage, and Marigold Loyalty - that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses. Find out more at

    Follow Marigold on LinkedIn.