Courir Increases Cart Abandonment Return Rate 12x With Marigold Engage
Using data-driven insights to power personalized communications, French retailer turns lost customers into found revenue
Leading French sneaker fashion brand Courir faced a common challenge — visitors leaving their site without making purchases.
This includes both those viewing items, or even placing items in their cart, but leaving without finalizing the purchase. To combat this cart abandonment issue, Courir adopted a two-step approach — identify and reach any visitors who left without purchasing, and send them personalized product recommendations via email.
To accomplish this, Courir partnered with relationship marketing solution Marigold and implementation partner Epsilon to develop a series of personalized campaigns. This included integrating Marigold Engage into its site in order to learn what visitors are shopping for in order to make them more personalized offers. Marigold also developed a control group to measure the effectiveness of these personalized emails against a more generic approach. The results were clear:
Marigold also developed a control group to better measure the effectiveness of these personalized emails against a more generic approach. The results were clear:
“We all know that customers receive a lot of emails from brands and we need to be sharp to make the difference — start with the customer and then personalize the content,” said Thillel BA, Courir CRM Manager. “Marigold Engage was pivotal in making this happen!”
Courir’s approach to abandoned carts not only improved sales but also set a new standard for customer engagement as brands aim to optimize conversions and enhance customer experiences.
Read the full case study here to learn more about how Courir turned abandoned carts into a conversion.
