Agencies and industry organizations directly post original announcements on Adweek Wire. Adweek does not review or edit these announcements.

Connatix Promotes Dor Leitman To Chief Technology Officer

Video technology company also celebrates 10th anniversary of innovation in ad tech

Connatix, the leading video technology company for premium publishers and advertisers, today commemorated its 10th year of delivering groundbreaking video solutions by announcing the promotion of Dor Leitman to Chief Technology Officer (CTO), ensuring continuous elevation of the company’s technology.

As CTO, Leitman is responsible for guiding the company’s product strategy and technology development, and will play a key role in enhancing product capabilities and driving strategic innovation across Connatix’s business objectives. Under Leitman’s leadership, the company’s Product and R&D teams merged into a single powerhouse delivery organization, enabling seamless integration of product strategy, execution and market release processes.

Leitman brings a wealth of experience to the CTO position, having played a pivotal role in Connatix’s technological evolution for the past five years in positions including Senior Vice President of Product and R&D as well as VP of AI and Content Automation. His journey with Connatix began in 2019 following the acquisition of the AI-powered text-to-storytelling technology he created. Since then, Dor has spearheaded the development of Connatix’s Deep Contextual™ targeting offering, among other industry-leading tools. Deep Contextual™ is a proprietary technology leveraging AI-powered deep learning, advanced computer vision, and natural language processing (NLP) to analyze media content in real time — which has become a pivotal, privacy-safe targeting tool as third-party cookies disappear.

Amidst the surge of generative AI tools, Leitman has also been a strong voice in the industry, guiding publishers and advertisers on how to select the right tools to achieve their objectives while navigating the challenges and limitations inherent in implementing AI technology. 

“Dor’s promotion to Chief Technology Officer is a testament to his visionary leadership and the kind of future-forward thinking that drives Connatix,” said David Kashak, Co-Founder & CEO of Connatix. “As we celebrate 10 years of industry excellence, we are excited to embark on the next chapter of growth and innovation, with Dor’s guidance. His technology expertise, especially in AI, will be crucial as we spearhead a shift towards a data-centric culture in advertising, ensuring publishers and advertisers are well-prepared for the future.”

Since its inception in 2014, Connatix has steadily expanded its global presence, with offices in New York City, London, Cluj-Napoca, and Tel Aviv. Today, Connatix collaborates with over 350 publisher groups across numerous sites and partners with leading brands and agencies around the world. The company’s platform encodes over 100 years of video content daily and houses over 2.2M videos. 

“Since its founding in 2014, Connatix has consistently pushed the boundaries of what’s possible in video technology,” said Leitman. “I am incredibly proud of the progress we’ve made and the lasting impact we’ve had on the industry. As we embark on this next chapter, I am excited to lead our talented team in developing the next generation of video solutions that will shape the future of media.”

Connatix is a next-generation video platform for publishers. We believe in the power of the experience, and are on a mission to help publishers do more with their content by delivering quality videos at scale. With multiple ways to monetize and a focus on the experience, publishers can benefit from video advertising without compromise. To expand reach, Connatix has built an extensive independent syndication network for distribution. With highly immersive, first-to-market video formats, Connatix is creating a new generation of content experiences that are optimized for publisher success. Connatix works with over 3,000 publishers worldwide and in 2018, was ranked #2 in the comScore video matrix. Founded in 2014, the company is headquartered in New York City with offices in Tel Aviv, israel and Cluj-Napoca, Romania. Visit us at!