CommunityAmerica Credit Union Names Barkley as Agency of Record

KANSAS CITY, Mo. — Barkley, one of the largest independent creative idea companies in the U.S., has been named agency of record for CommunityAmerica Credit Union. Headquartered in Lenexa, Kan., CommunityAmerica Credit Union is a full-service financial institution with more than 260,000 member-owners and an 80+ year legacy of building up the Kansas City community one member at a time.

CommunityAmerica Credit Union selected Barkley due to the agency’s outstanding creative and strategic ability to help drive growth. Barkley’s Kansas City roots were also a key decision factor for the credit union brand, which has more than 30 branches in the Kansas City metro area and St Louis.

“We chose Barkley to help us further amplify our brand, building on our strong momentum. We look forward to collaborating on our number one priority, which is designing programs that help people and businesses achieve financial peace of mind,” said Whitney Bartelli, Chief Marketing & Strategy Officer at CommunityAmerica Credit Union. “We couldn’t be more thrilled to partner with one of the best creative idea companies in the world – right here in our very own hometown.”

Barkley, which was recently named to Adweek’s Agency of the Year shortlist, is known for building whole brands for modern consumers through three idea centers:  strategy, design, and activation. The agency was also designated as a Certified B Corporation in 2021, which means it meets the highest standards of verified social and environmental performance, transparency, and accountability.

“We are so excited about this partnership and the opportunity to help CommunityAmerica Credit Union grow their business,” said Dan Fromm, president at Barkley. “We have a lot in common as companies that want to do great work and Add Good to the greater Kansas City area.”

Kansas City Chiefs quarterback Patrick Mahomes, a partner with CommunityAmerica Credit Union since 2016, will appear in the new 2023 campaign to help shine a light on CommunityAmerica’s mission. The new work, which will consist of TV spots, billboards, and digital assets, is slated to launch by summer 2023 with Barkley at the helm.

About CommunityAmerica Credit Union:

CommunityAmerica Credit Union is a full-service financial institution with more than 260,000 member-owners nationwide and more than $4.6 billion in assets, ranking it among the nation’s 100 largest credit unions. Based on deposits, CommunityAmerica is among the top 10 Kansas City-based financial institutions and repeatedly named a ‘Best Place to Work’ in Kansas City by the Kansas City Business Journal. There are more than 30 CommunityAmerica branches in the greater Kansas City metro area, and one in St. Louis.

CommunityAmerica serves individuals and businesses, providing a full suite of financial products and services ranging from checking and savings to a variety of loan products to commercial banking. They also offer wealth management, retirement planning, private banking, and insurance. CommunityAmerica is among the top mortgage providers in Kansas City based on loan volume. Its commitment to state-of-the-art technology enables a seamless banking experience for members, whether banking in branches or remotely. As a not-for-profit financial institution, CommunityAmerica offers highly competitive rates on deposits, loans, and fees with fewer, lower, or none at all. Other convenient products and services include Sunday hours, a network of more than 30,000 ATMs, 24-hour online banking, and a top-rated mobile banking app. Want to become a member? You simply need to live in the Kansas City metropolitan area or have family members who do. For more information, visit www.communityamerica.com.