Photographer Clay Cook’s recent project for Kentucky Tourism’s latest campaign, “Finds What Moves You”, entices travelers to experience the state’s vibrant spirit. Building on the New Kentucky Home initiative, the campaign embraces inclusivity and diversity, portraying Kentucky as a place where every visitor can find their own story.
Through vivid, immersive photographs, Clay captures not just the breathtaking landscapes—like soaring sandstone cliffs and lush forest trails—but also the human moments that define the Kentucky experience. His work conveys the exhilaration of adventure and the intimacy of connection, inviting viewers to see themselves in the scenes. By blending the grandeur of the state’s natural wonders with authentic portraits of the people who explore them, Cook’s photography embodies the campaign’s spirit: inspiring travelers to explore, discover, and truly find what moves them.
See more from the campaign on our blog. For more of Clay’s work, visit his Workbook portfolio.
Represented by Philly Reps.