Big Happy and Basketful Partner to Drive Mobile eCommerce Sales

Big Happy, a leading mobile platform for brands, and Basketful, a preeminent player in the eCommerce space whose goal is to “simplify grocery shopping”, have partnered together to allow brands a first-to-market opportunity to drive sales across various retailers.

The partnership will allow Big Happy’s brands and agency partners to leverage Basketful’s mobile eCommerce solutions with a deeper partnership on the creative and reporting front, allowing brands to unlock insights and data from their mobile eCommerce campaigns. Additionally, it will bring brands a few taps away from reaching their consumer and driving sales.

“It’s not our job to tell consumers where to shop – but it is our job to eliminate friction amongst their path to purchase via mobile. Our partnership with Basketful does just that,” said Jonathan Frohlinger, CEO of Big Happy. “Brands can no longer afford to not understand how their consumers want to buy things – Basketful allows them to understand their consumers patterns while giving them a superior checkout experience.”

By leveraging Basketful’s shopping solution, consumers are sent to a branded landing page from Big Happy’s ad units where they can see local retailers and stock available, the key to driving sales.

“A smarter path to cart is key to maximizing purchase intent–all while gleaning full funnel shopper insights for the brand,” said Joel LaFrance, VP of Marketing at Basketful. Nearly 70% of shoppers frequent 3 or more stores for FMCG products, highlighting the importance of a retailer agnostic path to cart.  “One of our jobs is to know where your brand’s product is at any given time, and to dynamically display that to each unique shopper–eliminating any dead ends.”  With industry out of stocks rates still hovering in the double digits, avoiding empty shelves on the fly leads to improved targeting, purchase intent, and more efficient ad spend.

While eCommerce grocery shopping has certainly skyrocketed since the beginning of March 2020, brands are still just testing the waters to understand their consumers buying behaviors. By 2025, retail mobile commerce sales should more than double to reach $728.28 billion and account for 44.2% of retail eCommerce sales in the US.

Ultimately it’s a fragmented system for retailers, but Basketful allows for that problem to be solved. The consumers location is factored in and shows them all retailers nearby. Brands are already seeing the benefits as well, with some of the worlds largest CPG and Toy Brands seeing high lifts in add to cart and purchase intent via these commerce driven units.