PHILADELPHIA, PA — October 20, 2026 — ADSQUIRE, a Philadelphia-based legal marketing agency specializing in paid search advertising for law firms, has been named a 2026 Microsoft Advertising Elite Partner, earning recognition within Microsoft’s advertising partner program.
The designation highlights ADSQUIRE’s continued focus on paid search expertise and helping law firms compete in an increasingly complex digital advertising landscape. As businesses navigate evolving search platforms, automation, and changing consumer behavior, experienced campaign management remains an important part of building effective digital marketing strategies.
ADSQUIRE specializes in managing paid advertising campaigns for law firms, with expertise spanning Google Ads, Microsoft Advertising, and Google Local Services Ads (LSA). The agency works with legal practices across competitive markets, developing campaigns designed to reach prospective clients actively searching for legal representation.
Microsoft Advertising provides businesses with opportunities to reach audiences across Microsoft’s search network and other advertising placements. For law firms, the platform can serve as an additional channel for reaching potential clients beyond Google, helping diversify paid search strategies and identify opportunities that may otherwise go untapped.
ADSQUIRE’s recognition as a Microsoft Advertising Elite Partner reflects the agency’s continued investment in paid media and its commitment to delivering specialized advertising management for the legal industry.
“Law firms operate in some of the most competitive advertising markets in the country, and they need agencies that understand both the platforms and the realities of acquiring new cases,” said Anthony Higman, CEO of ADSQUIRE. “We’ve spent years working in the trenches of legal PPC, managing campaigns where every dollar matters. Being named a Microsoft Advertising Elite Partner is another exciting milestone for our team and reinforces our commitment to delivering strong paid search management for our clients.”
Founded by Higman, ADSQUIRE draws on extensive experience managing advertising campaigns for law firms across a range of practice areas. The agency’s approach emphasizes strategic campaign structure, thoughtful budget allocation, ongoing optimization, and a focus on connecting advertising activity to meaningful business outcomes.
While Google remains a central component of many legal advertising strategies, Microsoft Advertising can provide another avenue for reaching prospective clients and expanding a firm’s digital presence. ADSQUIRE helps law firms evaluate and manage these opportunities as part of a broader paid search strategy tailored to their goals, markets, and budgets.
The Elite Partner designation adds to ADSQUIRE’s ongoing efforts to strengthen its position in the legal marketing industry through platform expertise, performance-focused campaign management, and continued investment in emerging advertising opportunities.
For law firms seeking to improve their paid search performance, the agency’s Microsoft Advertising expertise offers another option for building a more diversified approach to digital client acquisition.
About ADSQUIRE
ADSQUIRE is a Philadelphia-based legal marketing agency specializing in paid search advertising for law firms. Its services include Google Ads, Microsoft Advertising, and Google Local Services Ads. ADSQUIRE helps law firms compete in challenging advertising markets through strategic campaign management, performance optimization, and a focus on measurable business outcomes.
Learn more at https://adsquire.com/.