U Mich, Google & Wpromote Join Forces to Tackle Modern Digital Marketing Funnel Challenges
A new partnership initiative seeks to resolve the most critical paradoxes currently facing digital marketers.
Experts from Wpromote, University of Michigan Ross School of Business, and Google have launched a unique partner initiative, producing Resolve The Paradox: Navigating the New Digital Marketing Funnel, a brand new whitepaper that provides deep insights into confronting and solving the most urgent challenges facing digital marketers today.
Wpromote‘s Founder and CEO Mike Mothner noted that “a lot of the shackles that used to exist in organizations aren’t there the same way they were before, so it’s an exciting time for marketers to take the leap, widen the aperture of what marketing can solve, and tackle some of these major challenges facing brands across industries and brands right now that can impact business growth. That’s why making time the time to establish partnerships and work with such incredible thinkers to take a deep dive into these questions is so crucial right now.”
Leaders like Marcus Collins, Clinical Assistant Professor of Marketing Ross School of Business, University of Michigan, and Christine Schrader, Head of Content for Wpromote, led a team of scholars and marketing experts to identify four critical gaps brands need to bridge to succeed in the future, including:
- Performance vs. Brand
- Sales Funnel vs. Customer Journey
- Privacy vs. Personalization
- Connection vs. Conversion
The whitepaper includes insights into major trends that are shaping the marketing industry right now and opening up new opportunities for competitive differentiation for brands, the specific challenges businesses need to overcome to tackle these vital questions, and specific tactical guidance from top marketers working with best-in-class brands to help marketers find a path forward in a fast-changing world.
