Portrait of Marcus Collins

Marcus Collins

Marcus Collins is the head of planning at Wieden+Kennedy New York. He is also a clinical assistant professor of marketing at the Ross School of Business, University of Michigan.

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Marketers, It’s Time to Stop Stereotyping and Tell Better Stories

Columnist Network

What rapper KRS-One teaches us about segmentation.

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As Outkast Teaches, Marketing Should Drive Action

Columnist Network

In just 10 words, André 3000 gets distracted marketers back on track.

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NFTs Will Become the Ultimate Marker of Belonging

Voice

The opportunities are endless—not just the perks per se, but the way in which brands, artists or institutions activate a group of people.

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Marketers Are Mistaking Information for Intimacy

Voice

The data paradox facing the industry in today's data-driven world.

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We Must Redefine—and Deepen Our Sense of—Culture

Voice

Therefore, as marketers we have to deepen our concept of culture beyond the colloquial if we are to fully harness the power of culture and its influence on the products [...]