Ikanik Life Signs Denver’s Hybrid Marketing Co. As New Agency of Record
"We couldn’t be more excited to work with Ikanik. This is an extremely competitive market, and they’ve formulated exceptional products that are well differentiated,” says Johnathan McFarlane, Director of Strategy at Hybrid Marketing Co. “Their partnerships with athletes like Rob Machado, Toby Miller, and Sebastian Zietz will help the brand stand out and supply a steady stream of great content.”
Hybrid Marketing Co. recently announced the signing of Ikanik Life as its newest client. Hybrid will be working with Ikanik’s internal marketing team to make them a nationally recognized, top-class CBD brand.
“We decided to engage with Hybrid because we feel they have the experience and expertise to help us take Ikanik Farms to the next level. We’re excited to move forward with them as our agency partner.” – Brent Futagaki, Ikanik Managing Director.
In the last few years, the popularity of CBD and CBD products in the consumer marketplace has skyrocketed. (In case you’ve been living under a rock for the past several years and haven’t heard of CBD, or cannabidiol, it is a non-psychoactive compound found in the cannabis plant. Experts suggest CBD can relieve depression, anxiety, insomnia, and post-traumatic stress disorder. Research also suggests CBD can promote relaxation, healthy moods, and improved quality of life.) The claims surrounding CBD products may sound too good to be true… but don’t try telling that to Ikanik’s impressive roster of athlete endorsers, like surfing legend Rob Machado.
“We couldn’t be more excited to work with Ikanik. This is an extremely competitive market, and they’ve formulated exceptional products that are well differentiated,” says Johnathan McFarlane, Director of Strategy at Hybrid Marketing Co. “Their partnerships with athletes like Rob Machado, Toby Miller, and Sebastian Zietz will help the brand stand out and supply a steady stream of great content. They have all the building blocks… they just needed some industry expertise and execution muscle to help get them to the top.”
Hybrid Marketing Co. is working with Ikanik to develop its brand strategy and positioning to further Ikanik’s commitment to becoming an industry leader in the CBD health and wellness space while contributing to a better quality of life for all.
The explosive growth and popularity of CBD have led to an overwhelming number of new companies offering low-quality products, which could tarnish the reputation of this beneficial cannabinoid. Ikanik provides consumers with high-quality cannabidiol products, and Hybrid Marketing Co is pleased to have the opportunity to help spread their mission to put exceptional CBD products in the hands of consumers who need them the most.
Learn more at www.hybridmarketingco.com
