This is a Profile

Hotline

Brand Marketing

Long Haymes Carr Breaks Hanes AdsATLANTA–NBC sportscaster Ahmad Rashad and ESPN’s Roy Firestone appear in two of three TV spots introducing Hanes’ Michael Jordan Collection of underwear. Long Haymes Carr […]

This is a Profile

Hotline

Brand Marketing

Mason Opens Hub Shop, Wins 2 Accounts BOSTON–Mason & Madison in New Haven, Conn., has opened a public relations office in Boston, agency president Charlie Mason said. The outpost will […]

This is a Profile

The Struggle For Agency Diversity

Brand Marketing

Recent Efforts Aside, Many Believe Integration Is Slow Coming BOSTON–Despite the seemingly tireless efforts of the Advertising Club of Greater Boston over the past decade to foster diversity in New […]

This is a Profile

Ad Club Releases Diversity Guide Focusing On Business Strategies

Brand Marketing

The Ad Club Foundation has published a comprehensive guide on diversifying the workplace. The Business Resource Guide contains discussions with consultants and business leaders who have undertaken diversity initiatives with […]

This is a Profile

HAIL TO THE Ad CHIEFS

Brand Marketing

Anders Ekman and Maureen McNamara have been named president of their respective Boston ad agencies. Ekman was promoted at Berenson, Isham & Partners; McNamara was advanced at Wallwork Curry. Ekman […]

This is a Profile

CALENDAR

Brand Marketing

CYBER SOIREE The Massachusetts Interactive Media Council hosts a holiday bash. At the Fort Hill Brew House, 125 Broad St., Boston, from 6:30-9 p.m. Info: (617) 227-2822 Dec. 3 CLUB […]

{"taxonomy":"","sortby":"","label":"","shouldShow":""}