Mason Opens Hub Shop, Wins 2 Accounts
BOSTON–Mason & Madison in New Haven, Conn., has opened a public relations office in Boston, agency president Charlie Mason said. The outpost will primarily service client Bell Atlantic’s mobile phone service, which the agency has handled for the past five years. Separately, Mason & Madison has won the ad accounts of Anthem Health & Life Insurance Co. in Piscataway, N.J., and Stevens Roofing Systems in Holyoke, Mass. Billings were not disclosed.
New Magazine Targets Baby Boomers
BOSTON–Parents’ Plus, the publisher of family-oriented monthly publications, will unveil its newest magazine, New England Booming, in April. Targeting well-educated 40-65-year-olds, the free publication will be distributed throughout Boston and its suburbs. The initial circulation is 50,000. A full-page, four-color advertisement costs $3,700.
Abbruzzese Takes Oilily Post
BOSTON–Annie Abbruzzese has joined Chicago-based clothing chain Oilily USA as director of communications. She will help to plan and oversee advertising and public relations efforts for Oilily’s 24 stores nationwide. Abbruzzese previously was vice president of public relations and promotions at Houston Herstek Favat, the Boston agency that earlier this month agreed to be acquired by crosstown rival Arnold Communications.
Vogt/Wein Breaks Simoniz Effort
BOSTON–Vogt/Wein of Westport, Conn., has created a national television campaign for car wax Simoniz, said agency account director Grant Castle. Using the tagline, “It’s your ride. Make it a classic,” the campaign will air in April 1998 on cable and broadcast outlets. Vogt/Wein is the first agency Simoniz has worked with since the company was acquired earlier this year by Loctite Corp. in Rocky Hill, Conn.
KGA Wins First Federal
BOSTON–KGA Advertising of Middletown, Conn., has been awarded the advertising account of First Federal Savings Bank after a quiet review. The agency will create television commercials, radio spots, print ads and billboards for the Hartford, Conn.-based client, said KGA president Ken Gronbach.
Wauton to Join Mullen
BOSTON–Chris Wauton will join Mullen in Wenham, Mass., on Dec. 1 as vice president and associate planning director, the agency confirmed. He was most recently an associate planning director with WestWayne in Atlanta.
Pappas Develops Fanta Guidelines
BOSTON–To introduce the new Fanta logo to bottlers and distributors, marketing firm Pappas MacDonnell in Southport, Conn., has completed the first Fanta Graphic Standards and Guidelines in print and CD-ROM for the Coca-Cola Corp.
Advertising is handled in-house and consists mainly of print campaigns have run in glossy consumer magazines like Vanity Fair and Vogue.