Top 10 Instagram Videos From Brands The NBA is slam-dunking 15-second features

While Instagram video is just over 10 months old, it's probably high time to consistently track what brands are doing with the 15-second feature. So Adweek is teaming with Shareablee for a new weekly series that gives marketers insights into who is kicking butt in the nascent social video space.

The New York-based social media company's Top 10 charts will include a handful of stats, including followers, likes and engagement rates. Below is a rich-media infographic for March 31 through April 6 that allows viewers to watch the videos while checking out what kind of organic reach they generated. (Going forward, we will be publishing the rankings earlier in the week.)

Give a look to how the NBA, GoPro and Victoria's Secret are creating winning Instagram videos.

About VideoWatch

In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

Click to Subscribe to VideoWatch RSS