Starbucks Shows That Instagram Videos Don't Need to Be Thrillers

Simplicity helps brand break weekly Top 10 ranking

If the first two weekly editions of the VideoWatch/Shareablee Top 10 branded Instagram videos chart are any measure, people who use the social-mobile app love action above all else. High-flying 15-second videos from the NBA and GoPro once again reigned supreme from April 7 through April 13.

That said, Starbucks cracked the ranking for the first time with simple footage of a swirling cup of tea. So, brand marketers should know: You don't need the world's best athletes or a fancy camera to compete via Instagram's 10-month-old video feature.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in