If the first two weekly editions of the VideoWatch/Shareablee Top 10 branded Instagram videos chart are any measure, people who use the social-mobile app love action above all else. High-flying 15-second videos from the NBA and GoPro once again reigned supreme from April 7 through April 13.
That said, Starbucks cracked the ranking for the first time with simple footage of a swirling cup of tea. So, brand marketers should know: You don't need the world's best athletes or a fancy camera to compete via Instagram's 10-month-old video feature.
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