Red Bull's Instagram Video Shows How Engagement Is Done

But it's surprising that it took two months

Maybe the most remarkable part of Red Bull's superb Instagram video post today was that it took the brand—a social media dynamo—two months to create a major blip on the radar. Valery Rozov, a Red Bull-sponsored "base jumper" (if you want to stay on top of emerging extreme sports, this is a good brand to follow), plunges into an abyss of daylight in the 15-second spot after being perched high on a cliff at some snowy location.

The Austria-based firm utilized a pair of cameras to achieve the shot.

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