Nike's Just Do It Anniversary Spot Scores on YouTube | Adweek
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Nike's Just Do It Anniversary Spot Scores on YouTube Video generates 4.3 million views in a week, spurring more Nike traffic

Just do it.

When it comes to branded videos, Nike had a huge week on YouTube last week. The new "Possibilities" spot, which celebrates 25 years of the Just Do It campaign, roared out of the gate to generate over 4.3 million views, landing it atop the VideoWatch/VidIQ weekly ranking. That clip seems to have spurred viewers to check out other Nike clips, including the two-month-old football-themed 'Nike Hypervenom—Deadly Breed' which also found it's way into the top ten at number 4.

Speaking of football, the other kind, a new spot for Madden Football landed at number 7. (Madden is also celebrating its 25th anniversary).

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ  incorporates sharing data from Facebook, Twitter, and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search, and Recommended Videos.

 

Topics: Video
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In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

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