MediaMath Adds Several Ad Exchanges

Clients can now choose from DoubleClick Ad Exchange, BrightRoll

MediaMath customers will now have access to more than 60 billion monthly video impressions thanks to key agreements with several ad exchanges, the company said Tuesday.

A common complaint about programmatic advertising in general (especially around video) is the offerings tend to not exactly be top-notch. Now, MediaMath's programmatic video ad options will include inventory from ad exchange partners LiveRail, BrightRoll, Adap.tv and DoubleClick Ad Exchange. The company will add SpotXchange, StickyADS.tv and more in the near future.

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