Hobbit Parody Leads YouTube Content Ranking | Adweek
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Hobbit Parody Leads YouTube Content Ranking Smosh, Fine Bros. each land two clips on VideoWatch charts

J.R.R. Tolkien fans came out in big numbers over the holidays to check out The Hobbit: The Desolation of Smaug, a generally well-reviewed and received sequel to 2012's original Hobbit film. But it doesn't mean that fans didn't have their gripes.

The team behind How It Should Have Ended has built a following producing animated mock endings to tons of fanboy bait (like Doctor Who). And last week, their Hobbit spoof nabbed 4 million-plus views, landing it atop the VideoWatch/VidIQ YouTube content ranking. 

The rest of the list includes many familiar names, including Ray William Johnson and two clips apiece from Smosh and The Fine Bros. Check out the full ranking here:

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Web Series Videos on YouTube every week. The chart tracks more than just pure views; VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.
The ranking is also meant to capture "born-on-the-Web" YouTube content. Thus, material like clips from TV shows, movie trailers, video games and music videos are not included.

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About VideoWatch

In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

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