Here Are the Top 10 Brands Using Instagram Video UFC, NBC seem gung-ho with the format

This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos.

The Ultimate Fighting Championship (UFC) and NBC's The Voice demonstrate that they are gung-ho about the 15-second video platform, posting 46 and 27 social spots, respectively, last week to make our Top 10.

Other revelations include that action (sports and GoPro, more or less) and sex appeal (Victoria's Secret) often win the day in the realm of moving images (not shocking), while UEFA soccer team FC Barcelona's appearance on the chart suggests a global appeal to Instagram's 11-month-old video feature.

Below is a rich-media infographic for April 14 through April 20 that allows viewers to watch the top brands' best-performing videos while checking out what kind of organic reach they generated.

About VideoWatch

In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

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