BuzzFeed's 'Real Women' Video Strikes Controversial Chord | Adweek
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BuzzFeed's 'Real Women' Video Strikes Controversial Chord Sparks 2.6 million views, takes No. 1 Web series slot

BuzzFeed's 'Real Women' Video

How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real Beauty Sketches" effort, which went viral.

At any rate, whether you find BuzzFeed Video's "Photoshopping Real Women Into Cover Models" appealing or not, it is not exactly shocking the video struck a chord with viewers, landing at No. 1 on the VideoWatch/VidIQ weekly content chart in the YouTube Web Series category.

Zeitgeisty work, BuzzFeed. The YouTube comments are mixed, though, with many disapproving.

Other noteworthy top 10 YouTube Web series performers include a freaky "fake kidnapping" educational spot and a home video centering on a real-life Marmaduke in Britain.

Check out the full rankings here:

Note: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the top 10 Web series videos on YouTube every week. The chart tracks more than just pure views; VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. The ranking is also meant to capture "born-on-the-Web" YouTube content. Thus, material like clips from TV shows, movie trailers, video games and music videos are not included.

 

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About VideoWatch

In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

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