Burger King’s Subservient Chicken Is Back On The Viral Charts

Also, don’t forget to thank your mom

In honor of his 10th anniversary, Burger King has resurrected Subservient Chicken by explaining what happened to the bizzare poultry spokesperson during his downtime. The audience response is mixed, but they seem to be intrigued: The ad has been viewed 6.4 million times on YouTube since April 30.

The redemption tale catches us up with the midadventures of the plucky fellow, who first pecked his way into the limelight in 2001 as part of a digital campaign for the fast food joint.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in