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21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In) Web video showcase expanded to two weeks

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars From the Web to TV.

That's because BuzzFeed, house of a thousand lists, is doing a NewFront. As are 20 other companies, as the Digital Content NewFronts are scheduled to swell across two weeks (nine days in total) starting April 28.

It's not entirely surprising, considering BuzzFeed's agressive push into video. But to date the NewFronts have been mostly about original Web video series—which begs the question, is that company headed in that direction?

Joining BuzzFeed are the six founding partners: AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo, as well as returning entrants like Dow Jones Company/Wall Street Journal, Vevo, Crackle and Conde Nast. 

New to the week-plus video extravaganza are Vice, Maker Studios, Glam, Scripps Networks, Time Inc. and yes, Time Warner Cable. But alas, no Zynga. At least not yet—as more media companies are expected to jump on board.

The Interactive Advertising Bureau is once again overseeing the NewFronts, although each partner will manage its own event. It all starts with a New York Times breakfast on April 28 and concludes with an evening hosted by Vice on May 8.

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In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

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