Brand Marketing

To Promote the Movie Good Time, A24 Created Pizza Boxes With Robert Pattinson’s Face on Them

The boxes will be available in New York pizzerias this weekend.

Man Meets Machine in 72andSunny’s Bold Debut Campaign for Infiniti

Distinct visual style helps the spot stand out.

Air New Zealand’s Christmas Ad Takes the Piss Out of Its Own Country’s Accent

We could definitely use a new beard, though.

Honda Won’t Be Returning to the Super Bowl in 2018

But the carmaker will have ads in the playoffs.

Behind the Scenes With Godiva’s Solid-Chocolate Christmas Tree

Brand marketing at Rockefeller Center gets sweet, sticky and stressful.

No Home Is Safe in Wieden + Kennedy’s Intriguing, Interactive Climate Change Ad

Danish power company makes the case for green energy.

Nicki Minaj and Jesse Williams Delight in H&M’s Magical Fairy Tale of a Christmas Ad

The story of a little girl who hunts down an evil Santa.

Why Chobani Is Reinventing Itself—and Why It Had No Choice

When too many imitators spoil the category.

This Company Thinks the Sponsorship Model Is Broken, but It Has a Plan

Anheuser-Busch InBev's Joao Chueiri is revamping the way consumers connect with brands.

Even With 6-Second Ads on the Rise, Some Brands Are Creating Animated Films to Try and Stand Out

Marketers like Heinz, KFC and Taco Bell are turning to animation.