Jay-Z Rolls Out Set at Adult Swim Upfront | Adweek Jay-Z Rolls Out Set at Adult Swim Upfront | Adweek
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Jay-Z Rolls Out Set for Adult Swim Posting from inside the upfront

Security extremely tight at the Roseland Ballroom. With the exception of the open bar and appetizers floating around, feels more pre-show than pre-upfront.

Filling up now, two gigantic owls (the mascot of adult swim) stand on either side of the stage with laser lights coming out of their eyes (if the decor sounds drug induced it's perhaps a subtle nod to one of adult swim's markets).

Apparently Jay-Z is doing a full hour set with full band.

 

Topics: Cable, Upfront
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