Local Solutions Network, a mobile net of 140 local media affiliates has expanded the distribution of its network to Yahoo Blueprint, Yahoo’s mobile platform. The deal, announced Monday (Dec. 15) allows users of Yahoo Go to access local news, weather and sports for LSN’s local partners, including TV stations owned by ABC, NBC Universal, Telemundo, McGraw Hill, Cox Television, Gray, Raycom and others.
Making sure that their local media brands are ubiquitous across all media platforms, local TV stations and other local media are embracing mobile extensions of their Web sites.
According to recent data from Nielsen Mobile, as of Oct. 2008, 18.2 million of the 45.5 million active users of mobile Web visited news sites over their phone, up from 9.6 million news readers in Oct. 2007. Consumers are also developing a bigger appetite for local information with 11.3 million mobile subscribers using maps and city guides on their cell phones.
For LSN, an ad-supported local media network reaching more than 10 million viewers a month, the deal expands LSN’s availability to Yahoo! Go’s millions of users.
“We’re available on 17 carriers, but we wanted to diversify and use other ways of getting our content out there,” said Lee Durham, founder and CEO of LSN. “Yahoo is making a huge push into mobile, and we see this as an important partnership,” he added. Local advertisers get local exclusivity on the mobile Web sites, most offering a “click to call” feature that has a 3 percent click-through rate.
In addition to news, weather, and sports content on LSN’s mobile widgets was recently expanded to include a highlighted breaking news headline and coverage of high school sports.