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Viacom, the owner of Comedy Central, MTV, BET, VH1, Nickelodeon and movie studio Paramount, now has a blog.
Initial posts at blog.viacom.com are fairly promising by corporate blog standards, with a link to Bill Carter and Brian Stelter's article on the Live+7 vs. Live ratings, an interview with MTV honcho Van Toffler, and some stuff from SXSW. European corp comm head Marie Blanche-Stössinger writes up the announcement of an upcoming concert in Frankfurt.
"Our goal is to put a spotlight on the creativity and innovation from around the company," Carl Folta and Carole Robinson, two other Viacom spokespeople, wrote in an emailed statement.
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