The Upfront: CW to Finish Deals With Avg. 8% CPM Hikes

Buoyed by a TV marketplace that has more advertiser dollars in play than many had predicted, The CW network is expected to finish its upfront negotiations garnering cost-per-thousand increases of an average 8 percent, and take in the same ratio of total prime-time dollars as it did last year if Sunday night, which it no longer programs, is factored out.

Sources familiar with The CW negotiations estimate that the network, which is expected to complete its upfront deals by Friday night (June 6), will take in about $370 million for its 10 hours of weekly prime-time programming, compared to $570 million last year for 15 hours.

The CW recently announced it was giving up its Sunday night programming block to Media Rights Capital, eliminating one-third of the network