Estrella TV, Liberman Broadcasting’s new Spanish-language TV network, has signed four affiliates, the company announced Tuesday (Feb. 3). Beginning sometime in late second quarter or early third quarter, four stations owned by Communications Corporation of America will clear Estrella TV on their digital multicast channels.
The four Texas stations, KTSM the NBC affiliate serving El Paso.; KVEO, the NBC affiliate serving Brownsville-Harlingen-McAllen; KWKT, the Fox affiliate service Waco-Temple; and KETK-TV, the NBC affiliate serving Jacksonville-Tyler-Longview, reach about five percent of the U.S. Hispanic population. They join KMPX and KZJL, LBI Media’s owned-and-operated stations in Dallas and Houston, which air Estrella TV on their main signal.
As part of the affiliation pact, national sales will be handled by LBI Media’s wholly owned sales organization.
Estrella TV, targeting primarily Mexican-Americans, offers affiliates original programming including musical-variety, comedy, scripted drama, talk and game shows, as well as a daily national newscast and a news magazine program.
“By bringing our leading Estrella TV content to these four new Texas markets, we are complimenting our Estrella TV properties in Dallas and Houston,” said Lenard Liberman, executive vp of LBI Media. “We welcome the opportunity to showcase our original programming that is a clear and refreshing alternative to other Spanish-language networks.”