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Discovery Communications on Thursday (Feb. 26) confirmed that it has appointed Laura Michalchyshyn president and general manager of its eco-centric network, Planet Green.
Michalchyshyn, who had served as executive vp and general manager of Sundance Channel, will take the helm at Planet Green effective March 16. She replaces Eileen O’Neill, who took the reins at Discovery’s TLC in June 2008, just days after the launch Planet Green, following the abrupt departure of Angela Shapiro-Mathes.
In her new role, Michalchyshyn will oversee the network’s creative and business strategy, including programming, operations and content development.
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