Spanish-language TV stations are changing the landscape of local news, often besting their Anglo counterparts. For the June ratings period (May 29 to June 25), Univision’s owned-and-operated stations in New York and Los Angeles had the top two-rated early newscasts, regardless of language, among all the local people markets.
In Los Angeles, KMEX had a 1.7 rating and 8 share among the 18-49 year-old demographic, a clear lead over the 1.0/5 rating and share for No. 2-ranked KABC, ABC’s owned-and-operated station.
The early news on WXTV scored a 1.3/8, besting the ABC New York flagship WABC with a 1.2/7.
Other Univision stations’ early newscasts also made the top ranks among the 18-49 demo. KTVW in Phoenix was No. 7; KUVN in Dallas-Fort Worth was No. 8; and KXLN in Houston was No. 9. In fact, Univision had five of the top-ranked early newscasts, while ABC had four and NBC Universal had one.
“The success of our stations marks the beginning of a growing phenomenon in the world of news and speaks to the tipping point of civic engagement and influence of Hispanics in this country,” said Terry Mackin, president of the Univision Television Group.