Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
As a vehicle for addressable advertising, video-on-demand has fallen short of its potential, but a new IAG Research study suggests that marketers could be overlooking a truly transformative sales platform in VOD.
Over the course of eight months, IAG analyzed a number of Lexus spots that had been baked inside select E! and PBS KIDS Sprout VOD programming, with an eye toward measuring the relative effectiveness of advertising in an on-demand environment. For example, viewers who opted in for E!
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in