TNT’s first Nascar telecast of the season, the Sunday (June 8) telecast of the Pocanao 500, earned a household rating of 3.9, up 27 percent over the same race coverage last year.
Meanwhile, Turner’s launch of RaceBuddy on Nascar.com, in conjunction with the race, garnered 712,000 live streams during the race. RaceBuddy offers live feeds from the Pit Road Cam, In-car cameras, Battle Cam, Race Robo and Mosaic View. The tool also has a vehicle to answer fans’ questions that are submitted to TNT announcers who answer them on the air.
The race drew 22 percent more total viewers, 18 percent more viewers 18-49, and 26 percent more viewers 25-54, than the comparable race last year.
The race was the top-rated program of the week on cable among total viewers–6 million, households–4.3 million, adults 18-49–2.7 million, and adults 25-54–3.2 million.
“At Turner Sports we pride ourselves on successfully delivering an enjoyable and high-quality, multiplatform experience to our audiences for sporting events we cover, be it Nascar, NBA, MLB or PGA,” said David Levy, Turner Sports president.