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The syndication portion of the television upfront ad marketplace is quietly moving along, with sources saying about 25 percent of the major syndicators’ available inventory sold for the 2009-10 TV season.
Much like the deals being cut in the broadcast and cable upfront, every syndicator is selling inventory at reduced cost-per-thousand rates compared to last year’s market. The so-called “upper tier” shows are said to be selling at -1 to -2 percent lower CPMs than last year, while the “second tier” shows are selling in the -7 to -9 percent range.
Syndication
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