Syndicated Magazine Ratings Update

Friday, January 8, 2010
Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

Press Tour, Here I Come!


The Programming Insider is en route to The Television Critics Association Winter Press Tour. See you back from sunny Pasadena, California on Monday.


Note: The overnight (metered market) rating results for Thursday, January 7 were not available at press time. But the fast affiliate results will be posted at by 12 p.m.


Ratings Box:

-Solid Gains for MyNetworkTV:

It looks like switching to a strategy of predominantly repeats has worked for MyNetworkTV. Based on final national ratings in December, MyNetworkTV averaged 2.4 million viewers in primetime – 26 percent above the comparable year-ago month.


-Updated Ratings in Syndicated Magazine:

Based on GAA (gross average audience) ratings through December 21, 2009, what follows are the updated results in syndicated magazine based on households and the key women 25-54 and adult 25-54 demos. CBS Television Distribution’s Entertainment Tonight, of course, continues to dominate. But also worth noting are the year-to-year gains for underrated corporate cousin Inside Edition. 


Entertainment Tonight (CBS Television Distribution): 4.5 rating (+ 5), Inside Edition: 3.2 (+10), Access Hollywood (NBC Universal): 2.1 (+ 5), TMZ (Warner Bros.): 2.0 (- 9), Extra (Warner Bros.): 1.8 (+ 6), The Insider (CBS): 1.8 (- 5)


Women 25-54:

Entertainment Tonight (CBS): 2.6 (no change), Inside Edition: 1.7 (+13), Access Hollywood (NBCU): 1.5 (+15), TMZ (Warner Bros.): 1.5 (no change), Extra (Warner Bros.): 1.2 (+ 9), The Insider (CBS): 1.1 (no change)


Adults 25-54:

Entertainment Tonight (CBS): 2.0 (- 5), Inside Edition: 1.4 (+ 8), TMZ (Warner Bros.): 1.4 (no change), Access Hollywood (NBCU): 1.1 (no change), Extra (Warner Bros.) and The Insider (CBS): 0.9 (no change each)


-Speaking of Syndication:

NBC Universal’s growing Maury continues to impress this season. Based on the final national ratings for the holiday week of Dec. 21, Maury finished first among all talkers in women 18-34 (1.8 rating), adults 18-34 (1.4) and adults 18-49 (1.3), while tying CBS’ Oprah among women 18-49 (1.7).

Source: Nielsen Media Research data

On the Air This Weekend:
Prime-Time Programming Options


 8:00 p.m. Supernanny

 9:00 p.m. Shark (return, new day and time)

10:00 p.m. 20/20

 8:00 p.m. Ghost Whisperer

 9:00 p.m. Medium

10:00 p.m. Numbers

 8:00 p.m. Law & Order

 9:00 p.m. Dateline

10:00 p.m. The Jay Leno Show

 8:00 p.m. Bones (R)

 9:00 p.m. Dollhouse


 8:00 p.m. Smallville

 9:30 p.m. Smallville (R)

Saturday 1/09/10

 8:00 p.m. The Bachelor: On the Wings of Love (R, two hours)

10:00 p.m. Castle (R)


 8:00 p.m. Ghost Whisperer (R)

 9:00 p.m. Numbers (R)

10:00 p.m. 48 Hours Mystery  

 8:00 p.m. Sunday Night Football: Wildcard Game


 8:00 p.m. Cops (original and repeat)

 9:00 p.m. America’s Most Wanted

Sunday 1/11/10

 7:00 p.m. America’s Funniest Home Videos

 8:00 p.m. Extreme Makeover: Home Edition
 9:00 p.m. Desperate Housewives

10:00 p.m. Brothers & Sisters


 7:00 p.m. 60 Minutes

 8:00 p.m. NCIS: Los Angeles

 9:00 p.m. Cod Case

10:00 p.m.  Criminal Minds

 7:00 p.m. Dateline (2-hours)

 9:00 p.m. Chuck (season premiere, 2-hours)  


 7:00 p.m. ‘Til Death

 7:30 p.m. ‘Til Death

 8:00 p.m. The Simpsons (450th episode)

 8:30 p.m. The Simpsons 20th Anniversary Special in 3-D on Ice

 9:30 p.m. The Cleveland Show


TV Tidbits:

Notes of Interest


-Growing Jay Leno Rumor:

Buzz was circulating aplenty yesterday over a report on TMZ that The Jay Leno Show on NBC will exit the prime-time airwaves after the Friday, Jan. 29 telecast. Leno is expected to return to his former 11:35 p.m. nightly time period after the Olympics in a half-hour version, followed by a still full hour of Conan O’Brien at 12:05 a.m. and Jimmy Fallon at 1:05 a.m. What that means for NBC weeknights at 10 p.m. is uncertain. NBC has not confirmed these rumors. 


As for The Jay Leno Show, one of the biggest gambles in the history of prime-time, what follows is a ratings track by week that only proves what a major disappointment this strip has been. Given the early sampling, there is no way to put a positive spin on these results. Viewers came, and they went. Even if Leno heads back to late night, the damage is done and there is no reason to believe results will equal prior levels. 


The Jay Leno Show (NBC)

Week of 9/14/09 – Viewers: 11.87 million, A18-49: 3.4 rating/10 share

Week of 9/21/09 – Viewers: 6.01 million, A18-49: 1.9/ 5

Week of 9/28/09 – Viewers: 5.73 million, A18-49: 1.7/ 5

Week of 10/05/09 – Viewers: 5.30 million, A18-49: 1.7/ 5

Week of 10/12/09 – Viewers: 5.48 million, A18-49: 1.6/ 5

Week of 10/19/09 – Viewers: 5.31 million, A18-49: 1.6/ 4

Week of 10/26/09 – Viewers: 5.04 million, A18-49: 1.5/ 4

Week of 11/02/09 – Viewers: 4.82 million, A18-49: 1.5/ 4

Week of 11/09/09 – Viewers: 4.79 million, A18-49: 1.4/ 4

Week of 11/16/09 – Viewers: 4.93 million, A18-49: 1.5/ 5

Week of 11/23/09 – Viewers: 4.87 million, A18-49: 1.6/ 5 (Friday repeat)

Week of 11/30/09 – Viewers: 4.78 million, A18-49: 1.3/ 4

Week of 12/07/09 – Viewers: 5.64 million, A18-49: 1.7/ 5

Week of 12/14/09 – Viewers: 5.22 million, A18-49: 1.6/ 5

Week of 12/21/09 – Viewers: 5.19 million, A18-49: 1.4/ 4 (Thursday excluded, Friday repeat)

Week of 12/28/09 – Viewers: 3.51 million, A18-49: 1.0/ 3 (Repeats, excluding Thursday)

Week of 1/04/10 – Viewers: 5.39 million, A18-49: 1.7/ 5 (through Wednesday)


-Entourage on Spike TV:

HBO series Entourage, a Brandon Berman favorite, is heading to cable net Spike TV in repeats effective this Tuesday, Jan. 12 with back-to-back episodes beginning at 9 p.m. ET.


-CBS Changes in Midseason:

CBS has announced changes impacting Monday, Wednesday and Friday. Miami Medical, a new drama about a team of trauma surgeons who race against time to save patients, will premiere in the Friday 10 p.m. hour on April 2. Current occupant Numb3rs, which had its episode order slashed to 16, will have officially completed its run. Benchwarmer sitcom Rules of Engagement will return on Monday, March 1 at 8:30 p.m. in place of freshman Accidentally on Purpose, which moves to Wednesdays at 8:30 p.m. in place of Gary Unmarried beginning on March 31. 


The changes appear as follows:


8:00 p.m. How I Met Your Mother

8:30 p.m. Rules of Engagement (effective March 1)

9:00 p.m. Two and a Half Men

9:30 p.m. The Big Bang Theory

10:00 p.m. CSI: Miami


8:00 p.m. The New Adventures of Old Christine

8:30 p.m. Accidentally on Purpose (effective March 31)

9:00 p.m. Criminal Minds

10:00 p.m. CSI: NY


8:00 p.m. Ghost Whisperer

9:00 p.m. Medium

10:00 p.m. Miami Medical (effective April 2)


-Fox’s Our Little Genius on Hold:

Upcoming Mark Burnett reality/competition Our Little Genius, which was originally scheduled to debut on Wednesday, Jan. 13 out of a 75-minute edition of American Idol, has been put on hold indefinitely. Said Burnett in a prepared statement: “I recently discovered that there was an issue with how some information was relayed to contestants during the pre-production of Our Little Genius. As a result, I am not comfortable delivering the episodes without re-shooting them. I believe my series must always be beyond reproach, so I have requested that Fox not air these episodes.”


Our Little Genius features extraordinarily bright youngsters who answer increasingly difficult questions to win as much money as they can with one catch: the parents can choose to walk away at any time. Airing in place of Our Little Genius on Jan. 13 will be a repeat of the 450th episode of The Simpsons. Lead-in American Idol will expand to 90 minutes, and there is no word what will run out of Idol on Jan. 20 or beyond.

TV Trivia Time:

Press Tour, Here I Come!


As I pack for the upcoming Television Critics Association Winter Press Tour in Pasadena, California, tell me which one of the following series is set in that picturesque and upscale city.


a)      Brothers & Sisters

b)      Castle

c)      The Good Wife

d)      Parks and Recreation

e)      Supernatural


The answer to yesterday’s question…


Which one of the following series will be reaching its 100th episode milestone next week?


a)      American Dad

b)      Gossip Girl

c)      How I Met Your Mother

d)      30 Rock

e)      Private Practice


Is: c) How I Met Your Mother, which premiere on CBS on Sept. 19, 2005.


-Current kudos goes to:
Joanne Albrecht, Gerry Bixenspan, Barbara Bloomfield, Brian Carney, Audrey Davis, John Ferlazzo (2x), Geoffrey Gordon, Barb Hemberger, Shannon Herlihy, Michael Holland, Amy Horowitz, Bob Ingersoll, Francesca Jattan, Deb Kainer, Steve Kurtzer, Michael Lehman, Michelle Miller, Jimmy Pennington, Alan Perris, Francine Purcell, Con Rigg, Joe Rubi, Mary Ryan, Maxine Schulman, Michael Serafini, David Shearer, Michelle Spencer, Julie Stowell, Julie Syers, Jodi Tiktin, Stephanie Watson, Myndi Weinraub, Mike Woolley, Jim Wright