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Chevrolet, State Farm, JCPenney, Target, McDonald’s and Wrigley’s Orbit Gum are the major brand sponsors of Univision’s 5th annual Premios Juventud youth awards show, which will air live from Miami Beach tonight (July 17) at 7 p.m. E.T.
In addition to on-air commercials, the advertisers will have other integrations in the show. Chevy vehicles will line the Green Carpet as celebrities arrive, along with Chevy signage. Chevy will also air 10 commercials during the telecast.
The arrival area will be labeled La Interseccion de Tu Vida (The Intersection of your Life) State Farm Arrivals Area, featuring State Farm’s Red Dot Campaign.
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