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NEW YORK A strong upfront marketplace notwithstanding, first-quarter ad spending wasn’t much to write home about.
Nielsen Monitor-Plus said Monday that ad spending was mostly flat at just over $30 billion in the 17 media it tracks. The best-performing sectors were national Sunday supplements (up 19 percent compared with first-quarter 2007), cable TV and African-American TV (both up 13 percent) and network radio (up 10 percent).
Trailing were local Sunday supplements (down 13 percent), business-to-business (down 6 percent) and newspapers (down 6 percent).
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