The Programming Insider: Wednesday 6/08/11

NBA Finals push ABC ahead

In Today's Issue:

Prime-Time Metered Market Tuesday Ratings: Reality on NBC Inches Past the NBA Finals on ABC
Ratings Box: What’s Hot/What’s Not
On the Air Tonight: Prime-Time Programming Options
TV Tidbits: Notes of Interest
TV Trivia Time: Benefiting from Lucy

PRIME-TIME METERED MARKET TUESDAY RATINGS:
Reality on NBC Inches Past the NBA Finals on ABC

Tuesday 6/07/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

Household Rating/Share
NBC: 8.0/13, ABC: 7.9/13, CBS: 5.5/ 9, Fox: 2.5/ 4, CW: 0.5/ 1

-Percent Change from the Year-Ago Evening (Tuesday 6/08/10):
NBC: +40, CW: no change, ABC: – 5, CBS: -13, Fox: -40

-Yesterday’s Winners:
America’s Got Talent (NBC), The Voice (NBC), The NBA Finals, Game 4 (ABC)

-Yesterday’s Losers (excluding repeats):
Jimmy Kimmel Live (ABC), Masterchef (Fox)

Ratings Breakdown:
NBC’s combination of America’s Got Talent and a two-hour edition of singing competition The Voice inched past game four of the NBA Finals with a one-tenth of a rating point overnight advantage. Needless to say, there is an ample audience available with the right mix of programming even on an early summer evening. Next was a night of repeats on CBS, followed by low-rated Fox, and almost invisible The CW, which also featured encore telecasts.

A one-hour edition of America’s Got Talent on NBC dominated the 8 p.m. hour, with an 8.0 rating/14 share. Next was bona fide hit The Voice at a duplicate 8.0 rating and a 13 share from 9-11 p.m., with the half-hour breakdown as follows:

The Voice (NBC)
9:00 p.m.: 8.5/13 (#1)
9:30 p.m.: 8.1/12 (#2)
10:00 p.m.: 7.8/12 (#2)
10:30 p.m.: 7.4/12 (#2)

Miami vs. Dallas on Game Four of the NBA Finals on ABC scored an approximate 10.1/16 for the prime-time portion from 9-11 p.m., building by half hour as follows:

The NBA Finals, Game 4 (ABC)
9:00 p.m.: 8.3/14 (#2)
9:30 p.m.: 10.3/16 (#1)
10:00 p.m.: 10.1/16 (#1)
10:30 p.m.: 11.8/19 (#1)

Compared to game three of Los Angeles vs. Orlando in the NBA Finals one year earlier (10.4/16), this was a loss of only 3 percent. Keep in mind, as always, that results for any live sporting event are always estimated.

Earlier in the evening on ABC was another 8 p.m. of Jimmy Kimmel Live (#3: 3.3/ 6) and the half-hour Pre-Game at a third-place 3.6/ 6 at 8:30 p.m. Both Kimmel and The Pre-Game are also approximate.

Elsewhere, CBS aired encore telecasts of NCIS (#2: 6.4/11), spinoff NCIS: Los Angeles (#3: 5.8/ 9), and The Good Wife (#3: 4.3/ 7), which moves into the Sunday 9 p.m. hour next fall. Fox populated the evening with lackluster summer reality competition Masterchef (#4: 3.0/ 5), hosted by Gordon Ramsay, and back-to-back repeats of Emmy-worthy sitcom Raising Hope (#4: avg. 2.0/ 3 from 9-10 p.m.). Too bad more viewers are not discovering this Malcolm in the Middle-like gem.

Finally, The CW aired repeats of One Tree Hill (#5: 0.6/ 1) and canceled Hellcats (#5: 0.4/ 1). As a reminder, Tuesdays next fall will feature five new series as follows (with new shows in caps and bolded):

ABC
8:00 p.m.: LAST MAN STANDING
8:30 p.m.  MAN UP
9:00 p.m.: Dancing With the Stars
10:00 p.m.: Body of Proof

CBS
8:00 p.m.: NCIS
9:00 p.m.: NCIS: Los Angeles
10:00 p.m.: UNFORGETTABLE

NBC
8:00 p.m.: The Biggest Loser (two hours)
10:00 p.m.: Parenthood

Fox
8:00 p.m.: Glee
9:00 p.m.: NEW GIRL
9:30 p.m.: Raising Hope

CW
8:00 p.m.: 90210 (new day)
9:00 p.m.: RINGER

Source: Nielsen Media Research data (R = repeat)

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NATIONAL RATINGS IN PRIME TIME:
Week of May 30, 2011

Three nights of Dallas vs. Miami on the NBA Finals led ABC to a clean sweep for the week of May 30, with a first-place finish in households, total viewers, and the three key demos (adults 18-49, adults 25-54, adults 18-34). ABC won the week by wide margins, leading its nearest competition (CBS in total viewers, Fox in adults 18-49) by 1.08 million viewers and 71 percent in the demo.  Based on the first three games, the 2011 NBA Finals is trending slightly above last year’s Lakers-Celtics matchup by 1 percent in total viewers (15.34 vs. 15.25) and two percent in adults 18-49 (6.4 rating/18 share vs. 6.3/18). Year to year, ABC built overall by as much as 22 percent among adults 18-34.

Elsewhere, Fox lost steam, and plenty of it, with as low as a fourth-place finish in households, total viewers, and adults 25-54. CBS finished as high as second in households and total viewers at levels close to one year earlier, while NBC rose to second in adults 18-49 and adults 25-54 thanks to the 15.28 million viewers who tuned in for the two-hour season premiere of America’s Got Talent on Tuesday. Mirroring the last five years, America’s Got Talent is the hit of the summer season.

There were two summer series premieres this week—Extreme Makeover: Weight Loss Edition on ABC and the long-awaited Love Bites on NBC—and they performed as follows:

Extreme Makeover: Weight Loss Edition (ABC) – Monday 10 p.m.
Viewers: 7.11 million (#), A18-49: 2.4/ 6 (#
Grade: B

Love Bites (NBC) – Thursday 10 p.m.
Viewers: 2.64 million (#), A18-49: 1.0/ 3 (#
Grade: F

Outside of the NBA Finals, NBC aired games one and two of the NHL Stanley Cup Finals, which paled in comparison as follows:

NHL Stanley Cup Finals (NBC)
Game 1 – Wednesday, June 1
Viewers: 4.56 million (#41), A18-49: 1.8/ 6 (#15t)

Game 2 – Saturday, June 4
Viewers: 3.57 million (#56), A18-49: 1.3/ 5 (#33t)

What follows are the live-plus-same-day ratings for the week of May 30, 2011 (with percent change versus the comparable year-ago week in parentheses), followed by the top 20 rated programs for the week, and the top-rated networks on basic cable.

-Households: 
ABC: 4.7 rating/8 share (+ 7), CBS: 4.3/ 7 (- 2), NBC: 3.4/ 6 (no change), Fox: 2.6/ 4 (-19), CW: 0.6/ 1 (no change)

-Total Viewers: 
ABC: 7.67 million (+ 7), CBS: 6.59 (no change), NBC: 5.61 (- 2), Fox: 4.25 (-17), CW: 930,000 (- 4)

-Adults 18-49: 
ABC: 2.9 rating/9 share (+12), NBC: 1.7/ 5 (-11), Fox: 1.5/ 5 (-25), CBS: 1.2/ 4 (-14), CW: 0.3/ 1 (-25)

-Adults 25-54:
ABC: 3.1/ 9 (+11), NBC: 2.0/ 6 (-13), CBS: 1.8/ 5 (-10), Fox: 1.7/ 5 (-19), CW: 0.4/ 1 (no change)

-Adults 18-34: 
ABC: 2.8/10 (+22), Fox: 1.4/ 5 (-26), NBC: 1.2/ 4 (-20), CBS: 0.7/ 2 (-12), CW: 0.3/ 1 (-25)

Top 20 Rankings

-Total Viewers:
The NBA Finals, Game 2 (ABC: Dallas at Miami): 15.52 million, The NBA Finals, Game 3 (ABC: Dallas at Miami): 15.34, America’s Got Talent (NBC, season premiere): 15.28, The NBA Finals, Game 1 (ABC: Dallas at Miami): 15.17, The Voice (NBC): 14.41, NCIS R (CBS): 11.31, NCIS: Los Angeles R (CBS): 9.91, 60 Minutes R (CBS): 9.55, The Mentalist R (CBS): 8.77, So You Think You Can Dance – Wednesday (Fox): 8.57, So You Think You Can Dance – Thursday (Fox): 8.06, CSI R (CBS): 7.98, The Big Bang Theory R (CBS): 7.42, The Bachelorette (ABC): 7.23, Criminal Minds R (CBS): 7.20, Extreme Makeover – Weight Loss Edition (ABC, series premiere): 7.11, Flashpoint (CBS): 6.90, Blue Bloods R (CBS, Wed. 10 p.m.): 6.85, CSI: NY R (CBS): 6.71, Rules of Engagement R (CBS): 6.66

-Adults 18-49:
The NBA Finals, Game 2 (ABC: Dallas at Miami): 6.5/19, The NBA Finals, Game 1 (ABC: Dallas at Miami): 6.5/18, The NBA Finals, Game 3 (ABC: Dallas at Miami): 6.1/17, The Voice (NBC): 4.9/13, America’s Got Talent (NBC, season premiere): 4.3/12, So You Think You Can Dance – Wednesday (Fox): 3.1/ 9, So You Think You Can Dance – Thursday (Fox): 2.9/10, Extreme Makeover – Weight Loss Edition (ABC, series premiere): 2.4/ 6, The Bachelorette (ABC) and Modern Family R (ABC): 2.2/ 6 each, The Big Bang Theory R (CBS): 2.0/ 7, Family Guy R (Fox): 2.0/ 5, Rules of Engagement R (CBS) and NBA Finals Game 1 Pre-Game (ABC): 1.9/ 6 each, NHL Stanley Cup Finals, Game 1 (NBC: Boston at Vancouver) and NCIS R (CBS): 1.8/ 6 each, The Simpsons R (Fox): 1.8/ 5, CSI R (CBS): 1.7/ 5, NBA Finals Game 2 Pre-Game (ABC): 1.6/ 6, Two and a Half Men R (CBS), The Middle R (ABC), The Mentalist R (CBS) and The Cleveland Show R (Fox): 1.6/ 5 each, Mike & Molly R (CBS), NCIS: Los Angeles R (CBS) and American Dad R (Fox): 1.6/ 4 each

CABLE

What follows are the top 10 rated networks on cable in prime time for the week of May 30 based on total viewers and the three key demos.

-Total Viewers:
USA: 3.01 million, Disney Channel: 2.48, History: 2.26, TNT: 1.86, Fox News and FX: 1.58 each, AMC and Discovery: 1.42 each, A&E: 1.31, Adult Swim: 1.29

-Adults 18-49:
USA: 1.11 million, History: 925,000, FX: 891,000, Discovery: 754,000, TNT: 735,000, MTV: 705,000, Comedy Central: 603,000, TLC: 596,000, A&E: 588,000

-Adults 25-54:
USA: 1.21 million, History: 1.06 million, FX: 839,000, TNT: 820,000, Discovery: 810,000, A&E: 659,000, TBS: 635,000, TLC: 598,000, Bravo and Food Network: 575,000 each

-Adults 18-34:
MTV: 547,000, USA: 460,000, TBS: 459,000, FX: 439,000, Comedy Central: 416,000, Adult Swim: 387,000, History: 368,000, TNT: 308,000, TLC: 307,000, Discovery: 304,000

Source: Nielsen Media Research data (R = repeat; t = tie)

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RATINGS BOX:
What’s Hot/What’s Not

ABC Wins Monday:
It was an easy victory for ABC on Monday with its original non-scripted combination of The Bachelorette (Viewers: #1, 8.13 million; A18-49: #1, 2.6 rating/8 share from 8-10 p.m.) and week two of Extreme Makeover: Weight Loss Edition Viewers: #3, 5.66 million; A18-49: #1, 2.2/ 6). In season-premiere news, reality/competition Masterchef on Fox opened with 4.40 million viewers (#3) and a second-place 1.8/ 6 in the demo at 8 p.m. Here are the overall results for Monday, June 6:

Total Viewers:
ABC: 7.32 million, CBS: 5.80, NBC: 4.97, Fox: 3.88, CW: 600,000

Adults 18-49:
ABC: 2.5 rating/7 share, Fox: 1.5/ 4, CBS: 1.4/ 4, NBC: 1.1/ 3, CW: 0.2/ 1

Source: Nielsen Media Research data

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ON THE AIR TONIGHT:
Prime-Time Programming Options

Wednesday 6/08/11

ABC:
8:00 p.m. The Middle (R)
8:30 p.m. The Middle (R)
9:00 p.m. Modern Family (R)
9:30 p.m. Cougar Town (R)
10:00 p.m. 20/20 (Reality Rules – When TV Gets Real)

CBS:
8:00 p.m. Undercover Boss (R)
9:00 p.m. Criminal Minds (R)
10:00 p.m. Blue Bloods (R)

NBC:
8:00 p.m. Minute to Win It (R)
9:00 p.m. America’s Got Talent (two hours)

Fox:
8:00 p.m. So You Think You Can Dance (two hours)

CW
8:00 p.m. America’s Next Top Model (R)
9:00 p.m. America’s Next Top Model (R)

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TV TIDBITS:
Notes of Interest

CW Completes Upfront Sales Process:
Young female-driven The CW has sold approximately 75 to 80 percent of its inventory for the 2011-12 season, with a reported $400 million to $420 million in ad commitments. CPM (cost of reaching 1,000 viewers) gains are estimated at 7.5 percent.

Laurence Fishburne to Exit CSI:
Laurence Fishburne, who replaced William Petersen on long-running CBS crime solver CSI midway through the 2008-09 season, will not be returning next season. There is no word at present who, if anyone, will now replace Fishburne.

The Olympics on NBC:
NBC Universal has acquired the U.S. broadcast rights to the 2014, 2016, 2018, and 2020 Olympic Games at a reported $4.38 billion. ESPN and Fox were also in contention. The 2012 London Summer Olympics will be NBC's 13th Olympic Games broadcast.

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TV TRIVIA TIM
Benefiting from Lucy

Note: To respond to the trivia, please click HERE. Do not click Reply

Which one of the following classic sitcoms aired after I Love Lucy in its final three seasons on CBS from 1956 to 1957?

a) December Bride
b) Father Knows Best
c) The Jack Benny Show
d) My Little Margie
e) Private Secretary

The answer to yesterday’s question…

Who was the voice of Peggy Hill on long-running Fox animated sitcom King of the Hill?

a) Brett Butler
b) Patty Duke
c) Kathy Kinney
d) Laurie Metcalf
e) Kathy Najimy

Is: e) Kathy Najimy, who is also remembered for her co-starring role on 1997-2000 NBC sitcom Veronica’s Closet.

Current kudos goes to:
Steve Albright, John Beadle, Gerry Bixenspan, Anna Borys, Tom Condosta, Mark Cosenza, Audrey Davis, Andy Ehlen, Maureen Goldman, Christine Hatch, Bob Ingersoll, Caitlin Keidel, Tom Kilgallon, Mary Kinoshita, Steven Kurtzer, Michael McCray, Michael Murphy, Paul Neace, Joe Pedri, Darlene Pietrak, Gordon Purcell, Jeffrey Rosado, Colleen Roth, Michelle Stanton, Julie Syers, Meredith Wayne, Linda Weeks, Ted Zavales