The Programming Insider: Tuesday 7/26/11

Rating results for President Obama speech approximate

In Today's Issue

Prime-Time Metered Market Monday Ratings:
ABC Leads Atypical Evening

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
How I Met Your Father


ABC Leads Atypical Evening

Monday 7/25/11

Household Rating/Share:
ABC: 5.4/ 9, CBS: 3.4/ 6, Fox: 3.3/ 5, NBC: 2.8/ 5, CW: 0.5/ 1

Note: Comparisons to the year-ago period are not included today.

Yesterday's Winners:
The Bachelorette (ABC), Hell’s Kitchen (Fox)

Coverage on President Obama's Speech in the 9 p.m. Half-Hour:
ABC: 5.9/ 9, CBS: 3.6/ 6, NBC: 3.4/ 5, Fox: 2.9/ 5 (all results are approximate)

Ratings Breakdown:
Note: Due to coverage of President Obama’s speech on ABC, CBS, NBC and Fox from approximately 9-9:25 p.m. on the East Coast, individual program results are approximate.

ABC opened the week on a winning note, as usual, care of The Bachelorette and the season-finale of Extreme Makeover: Weight Loss Edition. The Bachelorette was above-average with a 5.7 rating/9 share in the overnights from 8-9 p.m., and an approximate 5.6/ 9 from 9:30-10:30 p.m.  Coverage of President Obama on ABC in the 9 p.m. half-hour was dominant at a 5.9/ 9. At 10:30 p.m., the first half of the Extreme Makeover: Weight Loss Edition season-ender finished first with a 3.9/ 7. While it was no blockbuster by any means, there is every reason to believe Extreme Makeover: Weight Loss Edition will be back next summer.

CBS populated the 8 p.m. hour with encore telecasts of How I Met Your Mother and Mike & Molly, which each averaged a fourth-place 3.1/ 5 in the overnights. Coverage of President Obama on CBS at 9 p.m. averaged a 3.6/ 6 (#2), leading into another repeat of underrated Mike & Molly (#2: 3.7/ 6 at 9:30 p.m.) and an encore of Hawaii Five-O at 10 p.m. (#2: 3.4/ 6). Did you know that the actress who plays Carl’s grandmother, Cleo King, is only seven years older than Reno Wilson? She is 48 and he 41.

Over at Fox, demo-friendly Hell’s Kitchen (#2: 4.0/ 7 at 8 p.m.), which is expected to run neck-and-neck with ABC’s competing The Bachelorette among adults 18-49, led into President Obama (#4: 2.9/ 5 at 9 p.m.) and a repeat of Masterchef, which finished third in the 9:30 p.m. half-hour with a 2.5/ 4 (results in the 10 p.m. half-hour were not available for Fox).

Next was NBC with its lineup of a one-hour repeat of America’s Got Talent (#3: 3.4/ 6), coverage of President Obama’s speech (#3: 3.4/ 5 at 9 p.m.), an abridged repeat of game show It’s Worth What? (2.1/ 4 from 9:30-10:30 p.m.) and an encore telecast of Harry’s Law (#3: 2.4/ 4). The CW capped off the evening with repeats of relocated Gossip Girl (#5: 0.6/ 1) and One Tree Hill (#5: 0.5/ 1), which returns for its ninth and final season in midseason.

Source: Nielsen Media Research data


What's Hot/What Not

Lackluster Start for Same Name on CBS:
New CBS nonscripted entry Same Name, which featured David Hasselhoff in the opener, launched with 5.27 million viewers and a 1.5 rating/ 4 share among adults 18-49 in the Sunday 9 p.m. hour on July 24, based on the fast affiliate results. While that was good enough for a first-place time period finish in total viewers, demographically it finished second behind Fox’s encore combination of The Simpsons and The Cleveland Show. And retention out of lead-in Big Brother (Viewers: #1: 6.90 million; A18-49: #1, 2.4/ 7 at 8 p.m.) was 76 percent in total viewers and only 62 percent among adults 18-49.

Speaking of Sunday:
Here are the results by network on July 24:

Total Viewers:
CBS: 6.42 million, ABC: 4.30, NBC: 4.13, Fox: 2.88

Adults 18-49:
CBS: 1.5 rating/5 share, Fox: 1.4/ 4, NBC: 1.0/ 3, ABC: 0.9/ 3

Cable Scorecard – Friday, July 25:
What follows are the top 20 rated series on cable in total viewers and adults 18-49 for Friday, July 25:

Total Viewers:
Movie: Toy Story (Disney, 7 p.m.): 3.67 million, Friends for Charge Games (Disney, 8:30 p.m.): 3.08, American Restoration (History, 10 p.m.): 2.93, My Babysitters (Disney, 10 p.m.): 2.85, WWE Friday Night Smackdown (Syfy, 8 p.m.): 2.82, Prankstars (Disney, 9 p.m.): 2.51, So Random (Disney, 10:30 p.m.): 2.47, The O’Reilly Factor (Fox News): 2.46, Pawn Stars (History, 9:30 p.m.): 2.43, American Restoration (History, 10:30 p.m.): 2.39, American Dad (Adult Swim, 10:30 p.m.): 2.38, NCIS (USA, 9 p.m.): 2.34, My Babysitters (Disney, 9:30 p.m.): 2.32, Pawn Stars (History, 9 p.m.): 2.28, Big Time Rush (Nickelodeon, 8 p.m.): 1.95, Haven (Syfy, 10 p.m.): 1.84, FX Movie (8 p.m.): 1.83, American Dad (Adult Swim, 10 p.m.): 1.77, Hannity Special (Fox News, 9 p.m.): 1.71

Adults 18-49:
American Restoration (History, 10 p.m.): 1.0 rating, American Dad (Adult Swim, 10:30 p.m.): 0.88, American Restoration (History, 10:30 p.m.): .80, WWE Friday Night Smackdown (Syfy, 8 p.m.): .78, Movie: Toy Story (Disney, 7 p.m.): .75, FX Movie: .71, Pawn Stars (History, 9:30 p.m.): .69, Pawn Stars (History, 9 p.m.): .63, American Dad (Adult Swim, 10 p.m.): .60, Say Yes to the Dress: Bridesmaids (TLC, 10 p.m.): .58, Friends for Change Games (Disney, 8:30 p.m.): .57, Diners, Drive-Ins and Dives (Food Network): .55, NCIS (USA, 9 p.m.) and Whale Wars (Animal Planet): .53 each, King of the Hill (Adult Swim, 9:30 p.m.) and Say Yes to the Dress Atlanta (TLC): .52 each, Swamp Loggers (Discovery, 10 p.m.): .49, Family Guy (TBS, 8:30 p.m.): .48, Haven (Syfy): .47

Source: Nielsen Media Research data


Prime-Time Programming Options

Tuesday 7/26/11

8:00 p.m. Wipeout (R)
8:30 p.m. 101 Ways to Leave a Game Show
9:00 p.m. Combat Hospital

8:00 p.m. NCIS (R)
9:00 p.m. NCIS: Los Angeles (R)
10:30 p.m. The Good Wife (R)

8:00 p.m. It’s Worth What?
9:00 p.m. America’s Got Talent (two hours)

8:00 p.m. Hell’s Kitchen
8:30 p.m. Masterchef

8:00 p.m. 90210 (R)
9:00 p.m. Shedding for the Wedding (R)


Notes of Interest

Me-TV Celebrates Lucy’s 100th:
Cable net Me-TV, memorable entertainment television, will celebrate the upcoming 100th birthday of the legendary Lucille Ball with “Lucy’s 100th Birthday Celebration.”  For four days—Friday, Aug. 5 beginning at 12 a.m. ET/PT through Monday, Aug. 8 at 8 a.m. ET/PT—Me-TV will air 100 of the most popular episodes.

Whale Wars Spin-Off on Animal Planet:
Animal Planet favorite Whale Wars will spin off a new half-hour tentatively titled The Faroe Islands Project, which will follow Capt. Paul Watson and Peter Hammerstedt as they head to the Faroe Islands to stop the annual hunt for pilot whales. Production on the series is expected to begin this month.


How I Met Your Father

Who plays Barney Stinson’s father on sitcom How I Met Your Mother?

Note: To respond to the trivia, please click HERE.

a) Alan Alda
b) Bob Barker
c) John Lithgow
d) Jerry Stiller
e) Jeffrey Tambor

The answer to Friday’s question…

Which one of the following series was shot on the same set as the Atlanta scenes in 1939 theatrical classic Gone With the Wind?

a) The Andy Griffith Show
b) Father Knows Best
c) Gunsmoke
d) I’ll Fly Away
e) The Wonder Years

Is: a) The Andy Griffith Show, which was set in the fictional town of Mayberry, N.C.

Current kudos goes to:
Gerry Bixenspan, Larry Collins, Jim Forkan, Maureen Goldman, Bob Ingersoll, Mary Kinoshita, Synda Kollman, Tony Naldrett, Gordon Purcell, Kurt Weil, Ted Zavales