The Programming Insider: Thursday 7/21/11

CBS, Fox Tie for Win

In Today's Issue


Prime-Time Metered Market Wednesday Ratings:
CBS and Fox Lead Overnights; NBC Poised for Adult 18-49 Victory

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
Lucy in Disguise


CBS and Fox Lead Overnights; NBC Poised for Adult 18-49 Victory

Wednesday 7/20/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.  All times are ET/PT.

Household Rating/Share
CBS and Fox: 4.3/ 7 each, NBC: 4.0/ 7, ABC: 2.6/ 5, CW: 0.7/ 1

Percent Change from the Year-Ago Evening (Wednesday 7/21/10):
CBS: + 2, Fox: – 2, ABC: -10, CW: -12, NBC: -18

Yesterday’s Winners:
America’s Got Talent (NBC)

Ongoing Summer Successes:
Big Brother (CBS), So You Think You Can Dance (Fox)

Ratings Breakdown:
It was a Tuesday of shared overnight leadership between CBS and Fox, but dominance among adults 18-49 should fall in NBC’s corner. Third overall in the metered markets was NBC, followed by distant ABC and The CW. Fifty-four percent of last night’s line-up was in repeats.

The two-hour edition of So You Think You Can Dance averaged a 4.3 rating/7 share from 8-10 p.m., with the half-hour breakdown as follows:

So You Think You Can Dance (Fox)
8:00 p.m.: 4.3/ 8 (#2)
8:30 p.m.: 4.5/ 8 (#1)
9:00 p.m.: 4.2/ 7 (#2)
9:30 p.m.: 4.1/ 7 (#3)

Compared to one year earlier (also a two-hour edition), this was a loss of only 2 percent.

Big Brother on CBS tied the first half of So You Think You Can Dance for No. 1 from 8-9 p.m., with a 4.4/ 8.  Comparably, that was on par from one year earlier. Next on CBS was a repeat of Criminal Minds (#2: 4.3/ 7 at 9 p.m.), followed by an encore telecast of relocated CSI at 10 p.m., which won the time period with a 4.3/ 8. There is every reason to believe that veteran CSI will be the most-watched show in the time period this fall (opposite Law & Order: SVU on NBC and new drama Revenge on ABC).

Over at NBC, a repeat of the first episode of game show It’s Worth What? finished fourth at 8 p.m. with a 2.8/ 5 in the overnights. Next was the top-rated show of the evening, America’s Got Talent, on NBC at a 6.4/11 at 9 p.m., followed by week four of Love in the Wild at a second-place (and series-low) 2.9/ 5 at 10 p.m. Although Love in the Wild is expected to win the time period among adults 18-49, retention out of the 9:30 p.m. portion of America’s Got Talent (6.8/11) was just 43 percent.

Elsewhere, ABC aired repeats of sitcoms The Middle (two episodes – #3, avg. 2.9/ 5 from 8-9 p.m.), Modern Family (#4: 3.0/ 5) and Happy Endings (#4: 1.9/ 3) from 8-10 p.m., followed by summer magazine Primetime Nightline—Beyond Belief at a third-place 2.7/ 5. The CW filled the evening with two repeat episodes of America’s Next Top Model at an average 0.7/ 1 from 8-10 p.m. This fall, new CW comical reality hour H8R opens Wednesday, leading into the first all-star edition of America’s Next Top Model at 9 p.m.

Source: Nielsen Media Research data (R = repeat)


What’s Hot/What’s Not

Cable Scorecard – Tuesday, July 19:
USA dramas Covert Affairs and White Collar remain the two most-watched shows on Tuesday, while Teen Mom on MTV held the top spot among adults 18-49, with a 1.8 rating in the demo. In the specials department, Hef’s Runaway Bride on Lifetime was not much of an option at No. 23 (out of 25 entries) in total viewers and tied for No. 20 in the demo, with a 0.3. Here are the results (in order of total viewers) for the 25 basic cable entries on Tuesday, July 19.

Covert Affairs (USA) – Viewers: 4.55 million (#1 overall), A18-49: 1.2 rating (#4t)
White Collar (USA) – Viewers: 4.18 million (#2), A18-49: 1.2 (#4t)
Teen Mom (MTV) – Viewers: 3.15 million (#3), A18-49: 1.8 (#1)
Deadliest Catch (Discovery) – Viewers: 3.01 million (#4), A18-49: 1.3 (#3)
Memphis Beat (TNT) – Viewers: 2.87 million (#5), A18-49: 0.6 (#12t)
Tosh.O (Comedy Central) – Viewers: 2.78 million (#6), A18-49: 1.6 (#2)
Pretty Little Liars (ABC Family) – Viewers: 2.53 million (#7), A18-49: 0.9 (#6t)
HawthoRNe (TNT) – Viewers: 2.25 million (#8), A18-49: 0.7 (#10t)
Gene Simmons Family Jewels (A&E, 10 p.m.) – Viewers: 2.14 million (#10), A18-49: 0.9 (#6t)
Hardcore Pawn (truTV, 9 p.m.) – Viewers: 2.14 million (#10), A18-49: 0.8 (#8t)
Alaskan Monster Hunt: Hillstranded (Discovery) – Viewers: 2.05 million (#11), A18-49: 0.8 (#8t)
The Looney Tunes Show (Cartoon Network) – Viewers: 1.92 million (#12), A18-49: 0.3 (#20t)
Chopped (Food Network) – Viewers: 1.70 million (#13), A18-49: 0.7 (#10t)
Storage Hunters (truTV, 10 p.m.) – Viewers: 1.68 million (#14), A18-49: 0.6 (#12t)
Auction Hunters (Spike) – Viewers: 1.40 million (#15), A18-49: 0.5 (#14t)
Nine Lives of Chloe King (ABC Family) – Viewers: 1.26 million (#16), A18-49: 0.4 (#17t)
Cupcake Wars (Food Network) – Viewers: 1.13 million (#17), A18-49: 0.5 (#14t)
19 Kids and Counting (TLC, 9 p.m.) – Viewers: 1.12 million (#18), A18-49: 0.4 (#17t)
The Little Couple (TLC, 10 p.m.) – Viewers: 1.08 million (#19), A18-49: 0.3 (#20t)
Toya: A Family Affair (BET) – Viewers: 979,000 (#20), A18-49: 0.4 (#17t)
Flipping Out (Bravo) – Viewers: 946,000 (#21), A18-49: 0.5 (#14t)
Monster Kitchen – Viewers: 881,000 (#22), A18-49: 0.3 (#20t)
Hef’s Runaway Bride (Lifetime) – Viewers: 696,000 (#23), A18-49: 0.3 (#20t)
Drug King Hippos – Viewers: 593,000 (#24), A18-49: 0.2 (#25)
Million Dollar Decorators (Bravo) – Viewers: 579,000 (#25), A18-49: 0.3 (#20t)

Source: Nielsen Media Research data


Prime-Time Programming Options

Thursday 7/21/11

8:00 p.m. Wipeout
8:30 p.m. Expedition Impossible
9:00 p.m. Rookie Blue

8:00 p.m. The Big Bang Theory (R)
8:30 p.m. Rules of Engagement (R)
9:00 p.m. Big Brother
10:00 p.m. The Mentalist (R)

8:00 p.m. Community (R)
8:30 p.m. Parks and Recreation (R)
9:00 p.m. The Office (R)
9:30 p.m. 30 Rock (R)
10:00 p.m. Love Bites (series finale)

8:00 p.m. So You Think You Can Dance Results Show
9:00 p.m. Glee (R)

8:00 p.m. The Vampire Diaries (R)
9:00 p.m. Plain Jane (R, return)


Notes of Interest

TV Land Picks Up Happily Divorced:
Freshman TV sitcom Happily Divorced, headlined by Fran Drescher, has been renewed for a second season, with an order for 12 new episodes to begin airing in spring 2012. Happily Divorced is averaging 2.2 million viewers to-date, with a 1.3 rating among target women 25-54 and solid retention out of lead-in Hot in Cleveland.

Also at TV Land:
Production will begin this week on new TV Land sitcom, The Exes, the tale of three divorced men (Donald Faison, Wayne Knight, and David Alan Basche) who live together across the hall from their divorce attorney (Kristen Johnston), who also happens to be their landlord. The Exes premieres on Wednesday, Nov. 30 at 10:30 p.m. ET/PT out of season three of Hot in Cleveland.

More Finding Bigfoot:
Animal Planet has renewed freshman entry Finding Bigfoot for a second, with an order for 10 new episodes in 2012. The new season begins in early 2012.

Weed Wars on Discovery Channel:
Discovery Channel will introduce a new series this fall called Weed Wars, which will follow Oakland’s Harborside Health Center, the nation’s largest cannabis dispensary with over 80,000 patients. No official premiere date has been announced yet.

Original Wilfred on IFC:
IFC will air a marathon of the entire first season of the original Australian version of comedy Wilfred on Sunday, July 31. Eight consecutive half-hour episodes will air beginning at 12 p.m. ET/PT.

FX Fall Premiere Dates:
FX has announced the start dates for its original programming this fall. The new season of Sons of Anarchy gets underway with a 90-minute episode on Tuesday, Sept. 6 and is regularly scheduled in the Tuesday 10 p.m. ET/PT hour. Sitcom It’s Always Sunny in Philadelphia begins season seven on Thursday, Sept. 15 at 10 p.m. ET/PT. Up next is new drama American Horror Story on Wednesday, Oct. 5 at 10 p.m. ET/PT, followed by season three of The League on Thursdays at 10:30 p.m. ET/PT (beginning on Sept. 6). In addition, animated comedy Archer will have a three-week run behind It’s Always Sunny in Philadelphia on Sept. 15, 22, and 29.

The Shahs of Sunset on Bravo:
Bravo is developing a new reality series with Ryan Seacrest tentatively titled The Shahs of Sunset, which will focus on the Iranian community in Los Angeles. No official production date has been announced yet.


Lucy in Disguise

Note: To respond to the trivia, please click HERE.

Where did Lucy pretend to be from in the episode of I Love Lucy when she pretended to be a princess who came to New York just to see Ricky?

a) Franistan
b) Goldolia
c) Mertzania
d) Moldavia
e) Ork

The answer to yesterday’s question…

Which one of the following performers has yet to compete on Dancing With the Stars?

a) Shirley Jones
b) Wayne Newton
c) Kelly Osbourne
d) Priscilla Presley
e) Ian Ziering

Is:  a) Shirley Jones. Mama Partridge has not put on her dancing shoes yet.

Current kudos goes to:
Barbara Bloomfield, Andrew Bradner, Jordan Breslow, Steve Clements, Larry Collins, Harold Cooper, Andy Ehlen, Michael Fruchtman, Gail Goins, Maureen Goldman, Jen Good, Martha Gonzalez, Jen Good, Michael Holland, Julie Hurwitz, Marie Lefevre Karp, Todd Koerner, Synda Kollman, Frank Nicotero, Aaron Paquette, Alan Perris, Gordon Purcell, Lisa Tatum-Roehrig, Colleen Roth, Mary Ryan, Anthony Salerno, Mindy Staley, Joe Swaney, Kristen Strauss, Jeanne Yonkers