The Programming Insider: Monday 8/22/11

Mixed weekend leadership

In Today's Issue:

Prime-Time Ratings:
Weekend Results

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
Happy 200th


Weekend Highlights

Friday 8/19/11
Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).

Household Rating/Share
CBS: 4.1/ 8, NBC: 3.4/ 6, ABC: 2.9/ 5, Fox: 2.5/ 5, CW: 0.6/ 1

Total Viewers:
CBS: 6.21 million, NBC: 5.09, ABC: 4.51, Fox: 4.044, CW: 989,000

Adults 18-49:
NBC and Fox: 1.4 rating/5 share each, ABC: 1.3/ 4, CBS: 1.2/ 4, CW: 0.4/ 1

Note: Any prior rating results are based on the final nationals.

-Friday’s Winners:

-Friday’s Losers:
Friends With Benefits (NBC), Karaoke Battle U.S.A. (ABC)

Ratings Breakdown:
It was a Friday of low-rated split leadership, with CBS the most-watched network, and NBC and Fox tied for No. 1 among adults 18-49. The season finale of Canadian drama Flashpoint opened the evening for CBS with a dominant 6.87 million viewers and a 1.4 rating/5 share among 18-49 at 8 p.m. Next on CBS were repeats of CSI: NY (Viewers: #1, 6.00 million; A18-49: #3t, 1.1/ 4) and Blue Bloods (Viewers: #2, 5.75 million; A18-49: #3, 0.9/ 3) from 9-11 p.m. NBC populated the evening with two more burn-off episodes of sitcom Friends With Benefits (Viewers: #4, avg. 3.09 million; A18-49: #4, avg. 0.9/ 4 from 8-9 p.m.) and a two-hour edition of Dateline, which rose to first in both total viewers (6.09 million) and adults 18-49 (1.6/ 5) from 9-11 p.m.

Over at Fox, Atlanta versus Jacksonville on Pre-Season Football averaged an approximate 4.04 million viewers (#4) and a 1.4/ 5 among adults 18-49 (#1t) in prime time.

Elsewhere, week two of Karaoke Battle U.S.A. on ABC was a bust, with just 3.82 million viewers (#4) and a 1.1/ 4 among adults 18-49 (#3t) at 9 p.m. Comparably that could not even hold the audience from a repeat of Shark Tank at 8 p.m. (Viewers: #2, 4.85 million; A18-49: #2t, 1.3/ 5).  Needless to say, the last thing we needed was another singing competition. At 10 p.m., 20/20 on ABC increased to 4.87 million viewers (#3) and a second-place 1.4/ 4 in the demo.

At press time, ABC has still not confirmed what it will air in the Friday 9 p.m. hour this fall now that Shark Tank has been pushed back until midseason.

The CW capped off the evening with encore telecasts of new 8 p.m. occupant Nikita (Viewers: #5, 1.03 million; A18-49: #5, 0.4/ 1) and Supernatural (Viewers: #5, 951,000; A18-49: #5, 0.4/ 1).

Source: Nielsen Media Research data (R = repeat)

Saturday 8/20/11
Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).

Household Rating/Share 
CBS: 3.4/ 7, NBC: 2.4/ 7, ABC and Fox: 1.8/ 3 each

Total Viewers:
CBS: 5.02 million, NBC: 4.12, ABC: 3.22, Fox: 3.05

Adults 18-49:
NBC: 1.2 rating/4 share, Fox: 1.0/ 4, CBS: 0.9/ 3, ABC: 0.8/ 3

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

-Saturday’s Winners:

-Saturday’s Losers:
The night overall

Ratings Breakdown:
There was nothing of note, as usual, on this third Saturday in August with CBS first overall in total viewers and NBC No. 1 among adults 18-49. CBS populated the evening with repeats of CSI (Viewers: #1, 3.81 million; A18-49: #4, 0.5/ 2), Criminal Minds (Viewers: #1, 5.52 million; A18-49: #2, 1.0/ 3), and 48 Hours Mystery (Viewers: #1, 5.75 million; A18-49: #1t, 1.2/ 4). And NBC aired two-hour sports-themed Visa Championships: Gymnastics (Viewers: #2, 3.94 million; A18-49: #1, 1.2/ 5 from 8-10 p.m.) and a repeat of Law & Order: SVU (Viewers: #2, 4.48 million; A18-49: #1t, 1.2/ 4).  As a reminder, CBS will open this low-rated night with the last round of original episodes of sitcom Rules of Engagement beginning in October.

Elsewhere, ABC filled the night with kids movie Phineas and Ferb: Across the 2nd Dimension (Viewers: #4, 2.87 million; A18-49: #3, 0.8/ 3 from 8-10 p.m.) and a repeat of America’s Funniest Home Videos (Viewers: #2, 3.92 million; A18-49: #3, 1.0/ 3 at 10 p.m.). And Fox aired two repeat episodes of Cops (Viewers: #2, avg. 3.68 million; A18-49: #1t, 1.1/ 5) and encore telecasts of Family Guy (Viewers: #4, 2.45 million; A18-49: #2, 0.9/ 3) and The Cleveland Show (Viewers: #4, 2.37 million; A18-49: #4, 0.8/ 3). Effective this fall, repeats of new Monday drama Terra Nova will populate the Saturday 9 p.m. time period in place of departed America’s Most Wanted.   

Source: Nielsen Media Research data (R = repeat)

Sunday 8/21/11
Note: The following results are based on the metered markets.

Household Rating/Share
NBC: 6.3/11, CBS: 4.0/ 7, ABC: 3.3/ 6, Fox: 1.8/ 3

Note: The year-to-year percent comparisons are not available today. The fast affiliate results for Sunday will be posted at by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, Aug. 21, 2011.

-Yesterday’s Winners:
60 Minutes (CBS), Pre-Season Football: San Diego vs. Dallas (NBC), Big Brother (CBS)

-Yesterday’s Losers:
In the Flow With Affion Crockett (Fox)

Ratings Breakdown:
Pre-Season Football led NBC to Sunday overnight victory, with the matchup between San Diego and Dallas at an estimated 7.1 rating/12 share from 8-11 p.m. Here is the half-hour breakdown:

Pre-Season Football: San Diego vs. Dallas (NBC)
8:00 p.m.: 7.0/12 (#1)
8:30 p.m.: 7.5/13 (#1)
9:00 p.m.: 8.1/13 (#1)
9:30 p.m.: 7.0/11 (#1)
10:00 p.m.: 6.8/12 (#1)
10:30 p.m.: 6.3/11 (#1)

Keep in mind, of course, that results for any live sporting event are always approximate. Earlier in the evening on NBC was Dateline (which could include part of the football game in the Central Time zone) at a second-place 4.2/ 8 at 7 p.m. That led into the Pre-Season Football Pre-Game at an estimated 6.2/11 (#1) from 8-8:15 p.m.

CBS was on the Sunday overnight map from 7-9 p.m. with its combination of old-skewing granddaddy 60 Minutes (#1: 5.5/11) and younger-skewing summer hit Big Brother (#2: 4.9/ 9).  But a repeat of legal drama The Good Wife in its new fall time period (and in place of yanked Same Name) dipped to a distant third-place 2.3/ 4 at 9 p.m. Next was a repeat of CSI: Miami at a last-place 3.3/ 6 at 10 p.m.

Over at ABC, the two-hour debut of late summer newsmagazine 20/20: The Sixth Sense was sampled at a 3.8/ 7 in the overnights from 9-11 p.m., with consistency by half-hour as follows:

20/20: The Sixth Sense (ABC)
9:00 p.m.: 3.6/ 6 (#2)
9:30 p.m.: 3.9/ 6 (#2)
10:00 p.m.: 3.9/ 7 (#2)
10:30 p.m.: 3.9/ 7 (#2)

Compared to an encore telecast of lead-in Extreme Makeover: Home Edition (#3: 2.7/ 4 at 8 p.m.), that was an increase of a noticeable 41 percent. Don’t forget that Extreme Makeover: Home Edition moves into the Friday 8 p.m. time period next season. Earlier in the evening on the alphabet net was an encore telecast of veteran America’s Funniest Home Videos at a 3.0/ 6 (#3) at 7 p.m.

On Fox, recently introduced sketch comedy In the Flow With Affion Crockett remains a bust, with a last-place 1.7/ 3 in the overnights at 9:30 p.m. Comparably, that dipped from a repeat of Family Guy (#3: 2.5/ 4 at 9 p.m.) by 32 percent. Also on Fox were repeats of American Dad (#4: 1.3/ 2); Bob’s Burgers (#4: 1.3/ 2), which is being held back until midseason; The Simpsons (#4: 2.2/ 4);  and The Cleveland Show (#4: 2.0/ 3) from 7-9 p.m.

Source: Nielsen Media Research data


What’s Hot/What’s Not

Cable Scorecard – Thursday, August 18:
Jersey Shore on MTV stood well above the Thursday basic cable competition once again, with an advantage over the No. 2 ranked occupant (Burn Notice on USA in total viewers; Burn Notice and lead-out Suits in adults 18-49) of 2.48 million viewers and 180 percent in the demo. For Mr. TV’s thoughts on the Jersey Shore phenomenon in New York, click here.

Here are the results on basic cable, ranked in order of total viewers, for Thursday, August 18:

Jersey Shore (MTV) – Viewers: 7.80 million (#1 overall), A18-49: 4.2 (#1 overall)
Burn Notice (USA) – Viewers: 5.32 million (#2), A18-49: 1.5 rating (#2t)
Suits (USA) – Viewers: 4.45 million (#3), A18-49: 1.5 (#2t)
Project Runway (Lifetime) – Viewers: 3.11 million (#4), A18-49: 1.2 (#4t)
Beyond Scared Straight (A&E) – Viewers: 2.65 million (#5), A18-49: 1.2 (#4t)
The First 48 (A&E) – Viewers: 2.13 million (#6), A18-49: 0.8 (#6)
Ancient Aliens (History) – Viewers: 1.67 million (#7), A18-49: 0.5 (#11t)
Impact Wrestling (Spike) – Viewers: 1.45 million (#8), A18-49: 0.5 (#11t)
Futurama (Comedy Central) – Viewers: 1.38 million (#9), A18-49: 0.7 (#7)
LA Ink (TLC) – Viewers: 1.31 million (#10), A18-49: 0.6 (#8t)
World’s Dumbest (truTV)– Viewers: 1.28 million (#11), A18-49: 0.5 (#11t)
Wilfred (FX, 10 p.m.) – Viewers: 1.18 million (#12), A18-49: 0.6 (#8t)
Top 20 Most Shocking (truTV) – Viewers: 1.14 million (#13), A18-49: 0.5 (#11t)
Wilfred (FX, 10:30 p.m.) – Viewers: 1.04 million (#14), A18-49: 0.6 (#8t)
Ugly Americans (Comedy Central) – Viewers: 782,000 (#15), A18-49: 0.3 (#15t)
Russian Dolls (Lifetime) – Viewers: 772,000 (#16), A18-49: 0.3 (#15t)
2011 Do Something Awards (VH1) – Viewers: 464,000 (#17), A18-49: 0.2 (#17)
Prostitution: Leaving the Life (OWN) – Viewers: 251,000 (#18), A18-49: 0.1 (#18)

Source: Nielsen Media Research data


Prime-Time Programming Options

Monday 8/22/11

8:00 p.m. Bachelor Pad (two hours)
10:00 p.m. Castle (R)

8:00 p.m. How I Met Your Mother (R)
8:30 p.m. How I Met Your Mother (R)
9:00 p.m. The Big Bang Theory (R)
9:30 p.m. Mike & Molly (R)
10:00 p.m. Hawaii Five-O (R)

8:00 p.m. America’s Got Talent (R)
9:00 p.m. American Ninja Warrior

8:00 p.m. Hell’s Kitchen (two hours)

8:00 p.m. Gossip Girl (R)
9:00 p.m. One Tree Hill (R)


Notes of Interest

Return Date for Shake It Up on Disney Channel:
Season 2 of Disney Channel dance-themed sitcom Shake It Up, which leads the basic cable rankings in kids 6-11 and tweens 12-17, will return on Sunday, Sept. 18 at 8 p.m. ET/PT. Guest stars for next season include The Middle’s Atticus Shaffer, Ben Savage of Boy Meets World fame, and Tony Award winner Marissa Jaret Winokur.

Law & Order: The DVD Collection:
If you just can’t get enough of former NBC occupant Law & Order, all 456 episodes (20 seasons worth) will be available in a 104 DVD-disc set that hits the stores on Nov. 8. Added footage will include interviews with series creator Dick Wolf and the late Jerry Orbach, who played Det. Lennie Briscoe from 1992-2004.


Happy 200th

Note: To respond to the trivia, please click HERE.

Which one of the following long-running series will be celebrating its 200th episode next season?

a) American Dad (Fox)
b) CSI: Miami (CBS)
c) Desperate Housewives (ABC)
d) House (Fox)

The answer to Friday’s question…

Which one of the following sitcoms featured an opening theme song called “I’m a Survivor”?

a) Alice
b) Family Ties
c) Rhoda
d) Reba
e) Roseanne

Is: d) Reba. For the lyrics, sung by Reba McEntire, click here:

Current kudos goes to:
Gerry Bixenspan, Barbara Bloomfield, John Brooker, Larry Collins, Denise Dyson, John Ferlazzo (2x), Ed Griffis, Barb Hemberger, Heidi Hoffmeister, Bob Ingersoll, David Jackino, Ken Jobe, Mary Kinoshita, Synda Kollman, Katie Kuyper, Kelly Lafargue, Tony Naldrett, Michael Ratliffe, Michelle Stanton, Joe Swaney, Larry Weinstock, Abbott Wool, Ted Zavales