The Programming Insider: Fox Wins First Night of Summer Season

Solid Return for So You Think You Can Dance

In Today's Issue

Prime-Time Metered Market Thursday Ratings: Solid Return for So You Think You Can Dance on Fox
Ratings Box: What’s Hot/What’s Not
On the Air This Weekend: Prime-Time Programming Options
TV Tidbits: Notes of Interest
TV Trivia Time: Successful David E. Kelley Series

Note: The Programming Insider will be on hiatus until Wednesday, June 1.  Have a great Memorial Day weekend.

Solid Return for So You Think You Can Dance on Fox

Thursday 5/26/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.  All times are ET/PT.

Household Rating/Share
Fox: 6.3/11, CBS: 5.3/ 9, ABC: 2.8/ 5, NBC: 1.9/ 3, CW: 0.8/ 1

Percent Change From the Year-Ago Evening (Thursday, May 27, 2010):
Fox: + 5, CBS: + 2, ABC: – 7, NBC: -10, CW: -27

Yesterday's Winners:
So You Think You Can Dance (Fox)

Yesterday’s Losers (excluding repeats):
ABC, CBS, NBC and The CW aired all repeats.

Ratings Breakdown:
Fox won the first unofficial night of the summer season as a result of the two-hour season-premiere of So You Think You Can Dance, which averaged a 6.3 rating/11 share in the overnights from 8-10 p.m.  Comparably, that was five percent above the year-ago season-opener on May 27, 2010 (6.0/10), and there is every reason to believe So You Think You Can Dance will keep audiences interested all summer.  Welcome back, Mary Murphy.

Next was CBS with its encore combination of The Big Bang Theory (#2: 5.5/10), Rules of Engagement (#2: 4.1/ 7), CSI (#2: 4.9/ 8) and The Mentalist (#1: 6.1/11), which will likely remain on the summer map in the overnights all summer despite not being original.

Over at ABC, summer crime solver Rookie Blue returned in repeats, with back-to-back telecasts averaging a 2.8/ 5 at 9 p.m. (#4) and a 2.4/ 4 at 10 p.m. (#2).  Season two of Rookie Blue officially begins on Thursday, June 23.  Earlier in the evening on ABC was a repeat of Wipeout at a third-place 3.3/ 5 at 8 p.m.

A night of all sitcom encores on NBC barely resonated, with Community (1.9/ 3), 30 Rock (2.0/ 3), The Office (2.2/ 4) and Parks and Recreation (1.8/ 3) all finishing fourth from 8-10 p.m., and additional encores of 30 Rock (2.0/ 3) and The Office (1.7/ 3) third from 10-11 p.m.  Last, and very least were repeats of The Vampire Diaries (0.8/ 2) and Nikita (0.8/ 1), which moves to Fridays at 8 p.m. next fall.  Sadly, you had better get used to the word repeat.  You will be hearing it all summer long.

As a reminder, here is what you will be seeing on Thursdays in the fall (with new shows bolded and capped):

9:00 p.m.: Grey’s Anatomy
10:00 p.m.: Private Practice

8:00 p.m.: The Big Bang Theory
10:00 p.m.: The Mentalist

8:00 p.m.: Community
8:30 p.m.: Parks and Recreation (new time)
9:00 p.m.: The Office
9:30 p.m.: WHITNEY
10:00 p.m.: PRIME SUSPECT

8:00 p.m.: THE X FACTOR (Results Show)
9:00 p.m.: Bones

The CW
8:00 p.m.: The Vampire Diaries

Source: Nielsen Media Research data (R = repeat)


What’s Hot/What’s Not

Oprah Series-Ender Soars:
Based on the metered market (overnight) numbers, the series-finale of CBS Television Distribution talk show Oprah rose to a whopping 13.3 household rating on Wednesday, May 25.  Comparably, this was its highest-rated single telecast in 17 years (since Feb. 21, 1994).  Note: this number is preliminary and does not include the St. Louis market, which was pre-empted for coverage of storms.

Combined with the Monday and Tuesday Oprah telecasts this week (“Surprise Farewell” – Monday: 10.2, Tuesday: 10.7), Oprah’s average for the week through Wednesday is an 11.4 household rating.  Total viewing results will be released in two weeks.


Also on Wednesday:
American Idol on Fox closed its stellar 10th season with 29.92 million viewers and a 9.2 rating/26 share among adults 18-49, almost doubling the competition combined and building from one year earlier (Viewers: 24.22 million; A18-49: 8.2/14 on May 26, 2010) by 5.70 million viewers and 12 percent in the demo.  Results for the evening are as follows:

Total Viewers:
Fox: 29.29 million, CBS: 6.33, ABC: 6.29, NBC: 3.74, CW: 940,000

Adults 18-49:
Fox: 9.2 rating/26 share, ABC: 2.3/ 6, CBS: 1.6/ 4, NBC: 1.0/ 3, CW: 0.4/ 1

Source: Nielsen Media Research data (R = repeat)


Prime-Time Programming Options

Friday 5/27/11

8:00 p.m. Jamie Oliver’s Food Revolution (R)
9:00 p.m. Jamie Oliver’s Food Revolution (R)
10:00 p.m. 20/20

8:00 p.m. Flashpoint (R)
9:00 p.m. CSI: NY (R)
10:00 p.m. Blue Bloods (R)

8:00 p.m. Friday Night Lights
9:00 p.m.  Dateline (two hours)

8:00 p.m. Bones (R)
9:00 p.m. Bones (R)

8:00 p.m. Smallville (R)
9:00 p.m. Supernatural (R)

Saturday 5/28/11ABC:
8:00 p.m. Wipeout (R)
9:00 p.m. The Bachelorette (R)

8:00 p.m. Chaos
9:00 p.m. Chaos
10:00 p.m. 48 Hours Mystery (R)

8:00 p.m. Minute to Win It (R)
9:00 p.m. Law & Order: Los Angeles (R)
10:00 p.m. Law & Order: SVU (R)

8:00 p.m. Major League Baseball

Sunday 5/29/11

7:00 p.m. America’s Funniest Home Videos (R)
8:00 p.m. America’s Funniest Home Videos (R)
9:00 p.m. Extreme Makeover: Home Edition (R, two hours)

7:00 p.m. 60 Minutes 
8:00 p.m. Undercover Boss (R)
9:00 p.m. Undercover Boss (R)
10:00 p.m. CSI: Miami (R)

7:00 p.m. Dateline 
8:00 p.m. Minute to Win It
9:00 p.m. Movie – The Bourne Identity (R)

7:00 p.m. NASCAR


Notes of Interest

NBC Pushes Back Launch Date of Love in the Wild:
Upcoming dating/relationship hour Love in the Wild, which will feature 10 single men and 10 single women looking for love in the remote jungles of Costa Rica, will now premiere on Wednesday, June 29 at 10 p.m. ET/PT.  The original start date was Wednesday, June 1.

Coming Up on OWN:
OWN: Oprah Winfrey Network has picked-up eight episodes of a new series called Don’t Tell the Bride, which will feature eight cash-strapped couples on a budget to create the wedding of their dreams. But there is one catch – they can’t see each other for the month leading up to the nuptials and the groom has to plan the whole wedding in secret with the help of his best man.  Don’t Tell the Bride is expected to air later this year.

Flipping Foreclosures on Spike TV:
Spike TV has ordered six episodes of a new series called Flipping Foreclosures, which will feature Utah-based duo Doug Clark and Mike Baird as they take viewers through the process involved with house flipping.  It premieres later in this year.

HBO Announces True Blood Return:
The upcoming fourth season of drama True Blood will open on HBO on Sunday, June 26.  Twelve episodes have been ordered.  To whet the audience’s appetite, several minutes of the debut episode will air on HBO GO over the next two Sundays.


Successful David E. Kelley Series

Note: To respond to the trivia, please click HERE. Do not click Reply

Which one of the following dramas from prolific David E. Kelley aired for the most number of years?

a) Ally McBeal
b) Chicago Hope
c) L.A. Law
d) Picket Fences
e) The Practice

The answer to yesterday’s question…

Nine years before the debut of his self-titled sitcom, Jerry Seinfeld had a short-lived stint on a then popular comedy.  Which sitcom was it?

a) Barney Miller
b) Benson
c) House Calls
d) Mork & Mindy
e) Too Close for Comfort

Is: b) Benson.  Jerry’s stint on Benson was only a handful of episodes.

Current kudos goes to:
Mark Binda, Al Canaletich, Larry Collins, Tom Condosta, Bob Ingersoll, Ken Jobe, Deb Kainer, Tom Kilgallon, Michele McAleer, Michael Murphy, Aaron Paquette, Ken Penney, Jodi Perris, Colleen Roth, Harley David R