PI: Friday 5/02/08 – CBS and ABC Share Thursday Leadership

Friday, May 2, 2008

Prime-Time Metered Market Thursday Ratings:
CBS Wins; ABC Poised For Victory Among Adults 18-49

Ratings Box:
What’s Hot/What’s Not


On the Air This Weekend:

Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
A New Zenith for AFHV

Stay Tuned for Mediaweek’s Own “Upfront” on May 5,
When We Premiere the Bigger, Bolder
Mediaweek.com

The new lineup will include streaming video reports from our “celebrity” editors, expanded news channels, flash breaking-news reports, a direct link to SRDS, links to podcasts on the hottest media topics, top-market profiles, and more valuable tools for your trade-all in one click !

See You on Monday for the Relaunch of Mediaweek.com!



Prime-Time Metered Market Thursday Ratings:
CBS Wins; ABC Poised For Victory Among Adults 18-49

Thursday 5/01/08 Metered Market Ratings
NETWORKHH RATING/SHARE
CBS9.3/15
ABC7.7/12
NBC4.8/ 8
Fox4.8/ 8
CW2.5/ 4

-Percent Change From the Year-Ago Evening (Thursday, May 3, 2007)
Fox: + 9, CW: + 4, CBS: – 6, NBC: – 8, ABC: -34

———-

Note: The fast affiliate results for Thursday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Thursday, May 1, 2008.

———-

-Yesterday’s Winners:
Survivor: Micronesia (CBS), CSI (CBS), Grey’s Anatomy (ABC), Without a Trace (CBS), Lost (ABC)

-Yesterday’s Losers (Excluding Repeats):
Let’s wait and see what the fast affiliate results look like. Hovering near that loser’s listing, however: My Name is Earl, Scrubs and 30 Rock on NBC.

———-

-Ratings Breakdown:
CBS won this second Thursday in the overnights, with a 21 percent advantage over second-place ABC. But ABC is the network to beat among adults 18-49 once the fast affiliate results are posted at PIFeedback.com. Tied for third overall in the metered markets were NBC and Fox. And the CW, of course, was fifth.

CBS’ Survivor: Micronesia won the 8 p.m. hour in the overnights, with a 7.2 rating/12 share. Comparably, that was down by 10 percent from Survivor: Fiji on the year-ago evening (8.0/13 on May 3, 2007). If anyone has any thoughts on Survivor last night, please share them with me at PIFeedback.com or via email at mberman@mediaweek.com. I missed it last night because I was at ION Television’s upfront presentation (see TV Tidbits below for more on ION).

Second in the overnights from 8-9 p.m. was ABC’s Ugly Betty (6.0/10), followed by Fox’s Are You Smarter Than a 5th Grader? (5.2/ 9), NBC sitcoms My Name is Earl (4.4/ 7) and ABC-bound Scrubs (4.0/ 7), and the CW’s Smallville (2.9/ 5). What concerns me about Ugly Betty was a loss of 25 percent in the overnights from the year-ago telecast (8.0/13 on May 3, 2007).

CBS’ veteran CSI won the 9 p.m. hour, with an 11.3/18 in the overnights. And Grey’s Anatomy on ABC, which was second with a 10.2/16, will win the hour among adults 18-49 once the fast affiliate results are released. Both dramas remain down year-to-year, but a loss of 26 percent for Grey’s Anatomy (10.2/16 vs. 13.8/21 on May 3, 2007) is more severe than 11 percent for CSI (11.3/18 vs. 12.7/19). Are we all tiring of the romantic shtick at Seattle Grace Hospital?

Also airing from 9-10 p.m. were NBC sitcoms The Office (4.8/ 8) and 30 Rock (3.9/ 6), Fox’s Don’t Forget the Lyrics (4.4/ 7), and Supernatural on the CW (2.1/ 3). Since I also missed my new favorite The Office last night, tell me