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NEW YORK Out-of-home advertising slowed in the first quarter, rising only 3 percent to $1.6 billion, according to figures released by the Outdoor Advertising Association of America.
The gain is the lowest growth rate since the late 1990s, when the business began its seemingly unstoppable upward climb.
Still, the medium is holding up in the soft economy a lot better than many traditional media, especially newspapers and radio, which continue to decline.
Insurance and real estate, falling from the medium’s second-largest category to third place, slashed spending in the first quarter by 11.5
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