Nielsen Releases Premiere Week Live Plus 7 Day Ratings


Tuesday, October 13, 2009


Prime-Time Metered Market Monday Ratings:

ABC Wins; Fox or CBS Poised for Victory Among Adults 18-49

Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:

A Working Girl


ABC Wins; Fox or CBS Poised for Victory Among Adults 18-49

Monday 10/12/09


ABC   9.3/14
CBS    7.1/11
Fox     5.6/ 8
NBC   3.4/ 5
CW     1.5/ 2

-Percent Change From the Year-Ago Evening (Monday, Oct. 13, 2008):

Fox: +10, ABC: + 2, CBS: – 3,  NBC: -31, CW: -37

-Yesterday’s Winners:

Dancing With the Stars (ABC), Two and a Half Men (CBS), The Big Bang Theory (CBS), CSI: Miami (CBS)


Accidentally on Purpose (CBS)


-Steep Overnight Erosion:

One Tree Hill (CW), Gossip Girl (CW)


-Yesterday’s Losers (excluding repeats):

Heroes (NBC), Trauma (NBC), The Jay Leno Show (NBC)


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, October 12, 2009.   

-Ratings Breakdown:

ABC once again led the Monday overnights on the strength of Dancing With the Stars. But either CBS or Fox is expected to win the evening among adults 18-49. Second in the metered markets on this fourth Monday of the new season was CBS, followed by Fox, NBC and The CW, which must be measured by the performance of the young female demos. 


ABC’s Dancing With the Stars finished first in the overnights in each of the four half-hours from 8-10 p.m., with an average 10.6 rating/16 share. Here is the half-hour breakdown:

Dancing With the Stars (ABC)
8:00 p.m.: 9.8/15 (#1)
8:30 p.m.: 10.6/16 (#1)
9:00 p.m.: 10.9/16 (#1)
9:30 p.m.: 11.0/16 (#1)

Comparably, last night’s performance was down by 12 percent from one year earlier (12.0/18 from 8-9:30 p.m. on Oct. 13, 2008). As to who is going home tonight, the weakest links are clearly Michael Irvin and Louie Vito. My pick to bid adieu: Michael Irvin. 


Dancing With the Stars led into sophomore crime solver Castle, which finished second with a 6.6/11 at 10 p.m. Comparably, retention out of the last half hour of Dancing was a modest 60 percent. One year earlier, former occupant Boston Legal averaged a 5.3/ 9 in the overnights (out of an 8.1/12 for lead-in Samantha Who?). The prognosis for Castle: it could be better, but is could also be worse. 


It was overnight business as usual for CBS, with its combination of How I Met Your Mother (#3: 4.8/ 7), recent on the fence arrival Accidentally on Purpose (#3: 4.6/ 7), Two and a Half Men (#2: 8.3/12), The Big Bang Theory (#2: 7.4/11) and veteran CSI: Miami (#1: 8.9/14). The Big Bang Theory remains an ample improvement over year-ago occupant Worst Week, which averaged a 6.2/10 on Oct. 13, 2008. But the 8-9 p.m. combination of How I Met Your Mother and Accidentally on Purpose declined, on average, by 17 percent from year-ago duo The Big Bang Theory (5.8/ 9 on Oct. 13, 2008) and How I Met Your Mother (5.5/ 8). As it stands, there is not a laugh to be found in Accidentally on Purpose. As for Two and a Half Men, let’s hope Jon Cryer keeps his pants on next week! Was I the only one who ran for the remote at the end of the episode? 


Next was Fox with its combination of House (#2: 6.8/1), which has a lock in the 8 p.m. hour among adults 18-49, and Lie to Me (#3: 4.5/ 7), which is keeping the time period relatively warm until 24 returns in January. 


The news remains grim on NBC, meanwhile, with its losing combination of Heroes (#4: 3.1/ 5), which has no chance of surviving past this season, week three of medical dramas Trauma (#4: 3.5/ 5) and ongoing dud The Jay Leno Show (#3: 3.7/ 6). Take a look at Trauma’s three week overnight track:

Trauma (NBC)
9/28/09: 4.3/ 7
10/05/09: 3.5/ 5
10/12/09: 3.5/ 5

What NBC is going to do about Jay Leno is beyond me. 


Last was The CW care of One Tree Hill (1.6/ 2) and Gossip Girl (1.4/ 2). While I understand that The CW’s target audience is young female demos, year-to-year overnight erosion of a hefty 37 percent from the two serials in reverse order (Gossip Girl: 2.6/ 4, One Tree Hill: 2.4/ 4 on Oct. 13, 2008) is concerning. For more on One Tree Hill, click on today’s PIPodcast at


Source: Nielsen Media Research data


Ratings Box:

What’s Hot/What’s Not


-Live Plus 7 Day Ratings – Week of Sept. 21, 2009:

There is more to watching television than viewing it live, of course, and Nielsen Media Research has released its live plus 7 day ratings for the first official week of the 2009-10 season (which factors in DVR viewing). Grey’s Anatomy on ABC added the most number of viewers via the DVR, with an additional 2.97 million. Five of the top 10 shows in the seven day ratings, in fact, aired on Thursday. Here is the top 10 based on DVR usage:


1.      Grey’s Anatomy (ABC): 17.06 to 20.03 million (+2.97 million)

2.      The Mentalist (CBS): 15.09 to 18.04 million (+2.95 million)

3.      House (Fox): 17.27 to 20.15 million (+2.88 million)

4.      CSI (CBS): 16.04 to 18.26 million (+2.22 million)

5.      FlashForward (ABC): 12.50 to 14.47 million (+1.97 million)

6.      Fringe (Fox): 5.77 to 7.73 million (+1.97 million)

7.      NCIS (CBS): 20.61 to 22.54 million (+1.93 million)

8.      Criminal Minds (CBS): 15.85 to 17.76 million (+1.91 million)

9.      CSI: Miami (CBS): 14.22 to 16.12 million (+1.90 million)

Bones (Fox): 9.15 to 11.02 million (+1.87 million)


-Strong Sunday for E!:

Season six of non-scripted E! staple The Girls Next Door, featuring Hugh Hefner’s new gal pals, kicked-off on Sunday, Oct. 11 at 10 p.m. ET with its highest rated (1.95 in households) and most-watched season-premiere ever (2.4 million). Comparably, that was more than four times the size of E!’s third quarter 2009 primetime delivery, with growth of as much as 66 percent among women 18-34 over last year’s season-opener.  


Leading out of The Girls Next Door was the series-premiere of Leave it to Lamas, yet another reality series about a dysfunctional Hollywood family. It opened with approximately two million viewers at 11 p.m., more than tripling E!’s third quarter 2009 primetime delivery in the half-hour, with triple-digit gains over the year-ago time period in households, women 18-34 and adults 18-49. 


Source: Nielsen Media Research data


On the Air Tonight:
Prime-Time Programming Options

Tuesday 10/13/09
 8:00 p.m. Shark Tank
 9:00 p.m. Dancing With the Stars

10:00 p.m. The Forgotten

 8:00 p.m. NCIS
 9:00 p.m. NCIS: Los Angeles

10:00 p.m. The Good Wife

 8:00 p.m. The Biggest Loser (two hours)

10:00 p.m. The Jay Leno Show


 8:00 p.m. Hell’s Kitchen (season finale, two hours)

 8:00 p.m. 90210
 9:00 p.m. Melrose Place

TV Tidbits:

Notes of Interest


-Another Full Season Renewal at ABC:

ABC, which picked-up freshman comedies The Middle, Modern Family and Cougar Town for the full season last week, has announced a fourth new series pick-up: FlashForward. The network has ordered nine additional episodes of FlashForward in addition to the initial order of 13. To-date, that makes eight of the freshman class of 22 now committed to air for the full 2009-10 season. The others are CBS dramas NCIS: Los Angeles and The Good Wife; and Fox’s Glee and The Cleveland Show, which was initially given a two-season order (and fits like a glove out of The Simpsons and into Family Guy). 


-The Real Housewives Heads to Off-Net Syndication:

NBC Universal Domestic Television Distribution has cleared non-scripted Bravo franchise The Real Housewives in more than 60 percent of the country for a Monday to Friday off-network syndication launch, beginning in fall 2010. Clearances include all 10 of the NBC Local Media broadcast stations (New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Washington, D.C., Miami, San Diego and Hartford), and broadcast stations owned by CBS, Hearst Television, Media General, Post-Newsweek, Raycom and Sinclair. 


-Glee Nixed from Parade by NBC:

The cast of Fox’s freshman Glee was apparently invited to participate in the upcoming 83rd Annual Macy’s Thanksgiving Parade by the department store chain. But NBC, which telecasts the festivities, has vetoed the Glee cast’s participation.


-Judge Pirro’s Payback Sweepstakes:

Telepictures court strip Judge Jeanine Pirro, which has shifted from The CW in daytime to first-run syndication in year two, is giving away one thousand dollars per day to needy viewers for 20 days beginning on Oct. 19. Viewers need to log onto in Judge Pirro’s Payback Sweepstakes and answer the daily multiple choice question about the cases on the show that day for a chance to win the cash prize.


TV Trivia Time:

A Working Girl


Who played the roll of Tess McGill in Working Girl, the short-lived 1990 sitcom based on the theatrical of the same name?

Sandra Bullock
Olivia d’Abo
Lauren Graham
Nancy McKeon
Hilary Swank

The answer to yesterday’s question…


Which one of the following TV characters would definitely not be working on Columbus Day?

Cliff Clavin
Carrie Heffernan
Dee Dee McCall
Mel Sharples
Janet Wood

Is:  a) Cliff Clavin, who was employed for the post office and there is no mail on Columbus Day. All together now…


Making your way in the world today takes everything you’ve got.
Taking a break from all your worries, sure would help a lot.
Wouldn’t you like to get away?

Sometimes you want to go
Where everybody knows your name,
and they’re always glad you came.
You wanna be where you can see,
our troubles are all the same
You wanna be where everybody knows
Your name.

You wanna go where people know,
people are all the same,
You wanna go where everybody knows
your name.


-Current kudos goes to:
Steve Albright, Mark-Allen, Mark Amato, Becky Beaty, Miki Beno, Barbara Berman, Mark Binda, Carolyn Bisson, Gerry Bixenspan, Michael Bobble, Jocelyn Brandeis, Lisa Brause, Mitch Burg, Calvin Caltvedt, Paul Certo, Vanessa Coates, Grant Cohen, Larry Collins, Shelia Collins, Tom Condosta, Harold Cooper, Kay Copeland, Annie Courtney, Audrey Davis, Reid Davis, Ric Dittman, Sue Doron, Bob Eisenstaedt, Deborah Engel, Navid Falaphour, John Ferlazzo, Renee Foley, Leslie Franzen, Michael Fruchtman, Janet Furneaux, Adam Giagni, Maureen Goldman, Peter Grad, Vicky Gregorian, Michael Grewe, Michelle Harrington, Christine Hatch, Carolyn Becker Hayes, Sherrie Hentschel, Brad Hight, Heidi Hoffmeister, Kerry Hughes, Bob Ingersoll, David Jackino, Greg Janover, Shelly Johnson, Marie LeFevre Karp, Kathryn Kieser, Irene Kirschner, Kristopher Koller, Synda Kollman, Steven Kurtzer, Valerie Langan, Charmaine Leary, Michael Lehman, Rick Locke, Jim Moore, Anne Moynihan, Laura Nachman, Tony Naldrett, Tad O’Rourke, Aaron Paquette, Jimmy Pennington, Alan Perris, Greg Phelan, Francine Purcell, Gordon Purcell, Keith Raskin, Con Rigg, Bruce Robinson, Lisa Tatum-Roehrig, Alan Rosenfeld, Joe Rubi, Neil Sabin, Maxine Schulman, Russell Schwartz, Mike Stallcup, Michelle Stanton, Jan Stewart, Kristen Struass, Kathy Stumpe, Ivan Tafur, Ronnie Tallant, Carol Teichman, Jodi Tiktin, Brent Vogel, Meredith Wayne, Joel Wolk, Abbott Wool, Jim Wright, Ted Zawislak