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NBCUniversal is reorganizing its sales structure under Linda Yaccarino, and now the network's spots, integrations and sponsorships will be grouped not by media type but by content—and yes, it will be formalizing the very profitable upfront strategy of tying together cable and broadcast groups. New ad sales departments will be grouped into entertainment (which includes NBC and the major cable networks), live programming (sports and news), lifestyle and digital video.
Accordingly, Dan Lovinger has been promoted to evp, ad sales entertainment group, which will encompass NBC proper, USA, Syfy and WWE.
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