Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
If the ratings for the U.S. Olympic Team Trials are any indication, NBC is on track to put up some huge deliveries in London.
According to Nielsen fast national ratings, NBC on Sunday night drew a crowd with its coverage of the track and field, swimming, and women’s gymnastics trials, averaging 7.87 million viewers and a 2.3 rating in the adults 18-to-49 demo. By comparison, runner-up ABC averaged 4.74 million prime-time viewers and a 1.2 in the target demo.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in