NBA Finals Coming Up Big for ABC

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In spite of a lopsided Game 1, in which the Los Angeles Lakers blew out the Orlando Magic by a 25-point margin Thursday night (100-75), the NBA Finals thus far has put up some solid numbers for ABC.

The Lakers’ drubbing of Dwight Howard and the Magic drew 13 million viewers June 4, on par with the 13.4 million fans that watched the Lakers-Celtics opener a year ago. When compared to 9.2 million viewers who tuned in on June 7, 2007, for Game 1 of the Cavaliers-Spurs NBA Finals, this year’s tip-off improved by 41 percent.

Among

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