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Two packed sessions at NATPE on Thursday morning offered tips on developing a Web series and strategies on making it a hit.
The sessions took place on the final day of the confab on the exhibition floor, something new the organization implemented this year.
CBS Interactive senior vp/GM Anthony Soohoo and Mark Grossan, producer of Web series Novel Adventures, talked about the show’s creation. The producers came to CBS Interactive with a sponsor, Saturn, already attached, which Soohoo admitted made it “a lot easier” to greenlight.
“But we do look at projects with no sponsor; we also try to determine if there is potential for it to live on air as a series, or we will work with the content creators to find a sponsor,” Soohoo said.
Grossan
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