Mr. Robot bows to no one, not even the grandiose Summer Olympics plans of its corporate overlord, NBCUniversal.
While USA Network is airing 110.5 hours of programming from Rio—part of 2,084 hours of Summer Olympics coverage on NBCUniversal's 11 networks—USA's signature series, Mr. Robot, won't take a two-week hiatus.
"It's going to run straight through the Olympics," said Chris McCumber, president of entertainment networks for NBCUniversal Cable Entertainment, "as is Suits and Queen of the South."
While the network had earlier discussed a scheduling scenario for Mr. Robot that would avoid the Olympics, it ultimately decided to move forward with all its original programming.
"All of our shows—and this goes for cable television in general right now—are so serialized, we felt it was better to go all the way through without taking a hiatus," said McCumber.
Shooter, the new sniper drama starring Ryan Phillippe that was originally set to premiere July 19 before it was postponed a week and then pushed to fall after tragic, real-life shootings, also would have run during the Olympics under the original scheduling plan.
While USA was not involved in NBCU's 2012 Summer Olympics coverage, the network was a part of Olympics broadcasts in 2004 and 2008. This year, its coverage started two days before the opening ceremony with women's soccer on Aug. 3 and ends on Sunday, Aug. 21, the final day of the g ames.
During most weekdays, USA is broadcasting eight hours of coverage, from 9 a.m. to 5 p.m., as well as weekend programming.
NBCUniversal is presenting its Olympic coverage on NBC, Telemundo, Bravo, CNBC, Golf Channel, MSNBC, NBC Sports Network (NBCSN), NBC Universo and USA, plus two specialty channels for distribution partners devoted to basketball and soccer.
While NBC will draw the bulk of the Olympics prime-time audience, NBCU is also offering prime-time coverage on some of its other networks, including NBCSN and Bravo.
That means Mr. Robot fans might opt to watch the Olympics on Wednesdays at 10 p.m. instead of taking in the drama's telecast. McCumber said he's confident viewers will catch up with those episodes through VOD, streaming on the USA app or watching linear rebroadcasts.
"Those who choose to watch the Olympics rather than watch Mr. Robot live will certainly have the opportunity to catch up with it over the [next] three to seven days, and that goes for all our shows this summer," he said.