More Thursday Victory for Idol-Ignited Fox


Friday, April 1, 2011


Prime-Time Metered Market Thursday Ratings:

More Victory for Idol-Ignited Fox


Ratings Box:

What’s Hot/What’s Not


On the Air This Weekend:
Prime-Time Programming Options 


TV Tidbits:

Notes of Interest


TV Trivia Time:


Prime-Time Metered Market Thursday Ratings:

More Victory for Idol-Ignited Fox


Thursday 3/31/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT. 



Fox   10.7/17
CBS    8.0/13
ABC   6.5/10
NBC   1.8/ 3
CW     0.8/ 1

-Percent Change From the Year-Ago Evening (Thursday, April 1, 2010):

Fox: +102, CBS: – 7, NBC: -47, Fox: -51, CW: -60

-Yesterday’s Winners:

American Idol (Fox), Grey’s Anatomy (ABC), The Mentalist (CBS)


-Yesterday’s Losers:

Perfect Couples (NBC), Mobbed (Fox)


-Ratings Breakdown:

Led by American Idol, it was an easy overnight Thursday victory for Fox, which beat second-place CBS by 2.7 household rating points. Third overall was ABC, followed by lowly NBC and The CW.  The 1.8 household rating for NBC is one of its worst averages for a Thursday night in the history of the network.


Blockbuster American Idol scored a considerable 14.7 rating/24 share in the overnights from 8-9 p.m.  In place of regularly scheduled Bones at 9 p.m. was special Mobbed, hosted by Howie Mandel, which dipped to third with a 6.8/11. Comparably, that put retention out of the 8:30 p.m. portion of American Idol (15.7/25) of only 43 percent.  Consider this a “loser.”


Despite facing Idol, CBS’ The Big Bang Theory was on the 8 p.m. map with an 8.2/13 in the overnights. Next was relocated Rules of Engagement (#2: 5.6/ 9 at 8:30 p.m.), which is losing too much steam to likely warrant a renewal, followed by CSI (#2: 8.0/12) and The Mentalist (#1: 9.2/15) from 9-11 p.m.  At this point, CBS really needs to think about what to do with CSI. Personally, I would move The Mentalist to 9 p.m. next fall into a new drama, and send CSI back to its original home, Fridays at 9 p.m., for one final season.


ABC had nothing unusual to report with its combination of Wipeout (#3: 3.9/ 6), Grey’s Anatomy (#1: 9.7/15) and spin-off Private Practice (#2: 5.9/10).  With the exception of canceled Perfect Couples, NBC was in all repeats last night.  The network finished a distant fourth overall from 8-10 p.m. with its line-up of a repeat of Community (1.6/ 3), aforementioned Perfect Couples (1.5/ 2) and repeats of The Office (2.2/ 3) and Parks and


Recreation (1.8/ 3), and third from 10-11 p.m. with repeats of 30 Rock (1.9/ 3) and another episode of The Office (1.6/ 3).  The CW capped off the evening with repeats of The Vampire Diaires (0.9/ 1) and Nikita (0.8/ 1).  With one month to go before the May sweeps, expect a flood of repeats to populate April.


Source: Nielsen Media Research data (R = repeat)


Ratings Box:

What’s Hot/What’s Not


-Freshman Wednesday Series Update:

Results remain mixed for the recent Wednesday night new programming entries (listed in order of total viewers)


Criminal Minds: Suspect Behavior (CBS) – Wednesday 10 p.m.

Viewers: 9.53 million (#1 in time period), A18-49: 2.3/ 6 (#2 in time period)


With retention out of parent Criminal Minds (Viewers: 13.05 million; A18-49: 3.5/ 9 at 9 p.m.) of a disappointing 73 percent in total viewers and 66 percent among adults 18-49, CBS can do better in this time period next season. My suggestion: Move Blue Bloods back into the hour and find a new drama out of relocated CSI in the Friday 10 p.m. hour next season. 

Grade: B-

Mr. Sunshine (ABC) – Wednesday 9:30 p.m.

Viewers: 4.02 million (#3), A18-49: 1.4/ 4 (#3)


Airing out of a repeat of Modern Family certainly did not help this week.

Grade: F

Off the Map (ABC) – Wednesday 10 p.m.

Viewers: 4.23 million (#3), A18-49: 1.3/ 4 (#3)


And airing out of a repeat of Mr. Sunshine was not beneficial to already struggling recent drama entry Off the Map.

Grade: F

Shedding for the Wedding (CW) – Wednesday 9 p.m.

Viewers: 930,000 (#5), A18-49: 0.4/ 1 (#5)

Grade: F

Tick, tock…the cancellation clock is ticking.


-Speaking of Wednesday:

Here are overall results by network for Wednesday, March 30:


Total Viewers:

Fox: 24.18 million, CBS: 11.19, NBC: 5.46, ABC: 4.61, CW: 1.55


Adults 18-49:

Fox: 7.7 rating/21 share, CBS: 2.9/ 8, NBC: 1.6/ 4, ABC: 1.5/ 4, CW: 0.6/ 2


Source: Nielsen Media Research data (R = repeat)


On the Air This Weekend:
Prime-Time Programming Options


Friday 4/01/11

 9:00 p.m. Primetime: What Would You Do?

10:00 p.m. 20/20

 8:00 p.m. Chaos (series premiere)
 9:00 p.m. CSI: NY

10:00 p.m. Blue Bloods


A group of rogue CIA spies in fictional Clandestine Administration and Oversight Services is the focus of this combination of comedy and drama. The ensemble cast includes Eric Close, Carmen Ejogo, Christine Cole, Freddy Rodriguez and James Murray.

 8:00 p.m. Who Do You Think You Are?
 9:00 p.m.  Dateline (two hours)
 8:00 p.m. Kitchen Nightmares (R)
 9:00 p.m. Fringe (R)
 8:00 p.m. Smallville (R)

 9:00 p.m. Supernatural (R)


Saturday 4/02/11

 8:00 p.m. Movie: Transformers (R)
 8:00 p.m. 2011 NCAA Basketball: Final Four
 8:00 p.m. Harry’s Law (R)
 9:00 p.m. Law & Order: Los Angeles (R)

10:00 p.m. Law & Order: SVU (R)

 8:00 p.m. Cops (R)
 8:30 p.m. Cops (R)
 9:00 p.m. America’s Most Wanted

Sunday 4/03/11

 7:00 p.m. America’s Funniest Home Videos
 8:00 p.m. Secret Millionaire
 9:00 p.m. Desperate Housewives

10:00 p.m. body of Proof  

 7:00 p.m. 60 Minutes  

 8:00 p.m. 46th Annual Academy of Country Music Awards

Broadcast live from the MGM Grand in Las Vegas, scheduled performers include Jason Aldean, Toby Keith, Miranda Lambert, Brad Paisley, Taylor Swift and Keith Urban.

 7:00 p.m. Dateline  
 8:00 p.m. America’s Next Great Restaurant
 9:00 p.m. Celebrity Apprentice
 7:00 p.m. The Cleveland Show (R)
 7:30 p.m. American Dad
 8:00 p.m. The Simpsons (R)
 8:30 p.m. Bob’s Burgers (R)
 9:00 p.m. Family Guy (R)
 9:30 p.m. The Cleveland Show

TV Tidbits:

Notes of Interest


-American Idol Meets The Tonight Show:

Effective night, the contestant voted off American Idol each Thursday will appear on NBC’s The Tonight Show with Jay Leno. Coming up tonight: double departees Naima Adedapo and Thia Megia. 


-Mike & Molly Time Period Test:

It is not a permanent move. But CBS will air an original installment of freshman sitcom Mike & Molly in the Monday 9 p.m. half-hour next week, flipping it with a repeat of the regularly scheduled Two and a Half Men. If the results are positive, CBS could ultimately make it more official.


-Elizabeth Taylor on The Simpsons:

As the tributes for the late, and great, Elizabeth Taylor continues, Fox will rebroadcast the 1992 episode of animated The Simpsons with Taylor titled “Lisa’s First Word” this Sunday at 8:30 p.m. ET/PT.


-Treme Returns on HBO:

Season two of HBO drama Treme, which focuses on life in New Orleans more than one year after Hurricane Katrina, will return on Sunday, April 24 at 10 p.m. ET/PT.

TV Trivia Time:
Happy April Fools Day

Which one of the following statements about television is not true?


a)      The Academy Awards ceremony was televised for the first time in 1953.

b)      The Avengers was the first British TV series to be broadcast in prime time by an American network.

c)      Farrah Fawcett appeared in only the first season episodes of Charlie’s Angels. 

d)      The Flintstones was the first animated series in prime time.

e)      The first Super Bowl was telecast in 1967.


The answer to yesterday’s question…


What was Gary’s occupation on recent CBS sitcom Gary Unmarried?


a)      artist

b)      builder

c)      cab driver

d)      painter

e)      waiter


Is: d) painter. By season two, however, Gary was employed as a radio sportcaster.

-Current kudos goes to:

Gerry Bixenspan, John Brooker, Tom Condosta, Mark Cosenza, Bob Eisenstaedt, John Ferlazzo, Nancy Fogerty, Martha Gonzalez, Melissa Hodgdon (3x), Bob Ingersoll, Carol Kruger, Kathy Martin, Mark Misiano, Renee Previty, Con Rigg, Colleen Roth, Russell Schwartz, Maxine Shulman, Ivan Tafur, Beverly Wolfinger, Abbott Wool