More Shared Dominance for CBS and Fox

Wednesday, December 9, 2009
Prime-Time Metered Market Tuesday Ratings:

CBS Wins; NBC Poised for Adult 18-49 Dominance

National Ratings in Prime-Time:

Week of November 30, 2009

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

Drinking With the Gilmore Girls

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; NBC Poised for Adult 18-49 Dominance

Tuesday 12/08/09


CBS   7.6/12
NBC   6.8/11
ABC   3.8/ 6

Fox     3.7/ 6

CW     1.1/ 2

-Percent Change From the Year-Ago Evening (Tuesday, Dec. 9, 2008):
NBC: +15, CW: no change, ABC: – 3, CBS: – 6, Fox: -42

-Yesterday’s Winners:
The Biggest Loser (NBC), NCIS R (CBS), NCIS: Los Angeles R (CBS)
-Honorable Mention:

A Charlie Brown Christmas R (ABC), Prep & Landing (ABC), The Good Wife R (CBS)

-Yesterday’s Losers:

So You Think You Can Dance (Fox), Scrubs (ABC), Better Off Ted (ABC), The Jay Leno Show (NBC)

-Ratings Breakdown:

Despite airing all repeats, CBS still won Tuesday in the overnights, beating second-place NBC by 12 percent. But the home of The Biggest Loser is poised for victory among adults 18-49. In the distant No. 3 spot was ABC, followed by Fox and The CW.


In season-finale news, NBC’s The Biggest Loser rose to a season-high, with a 7.5 rating/12 share from 8-10 p.m. and growth in every half-hour as follows:

The Biggest Loser (NBC)
8:00 p.m.: 6.2/10 (#2t)
8:30 p.m.: 7.0/11 (#2)
9:00 p.m.: 8.0/12 (#1)

9:30 p.m.: 8.7/14 (#1)

Needless to say, inspirational The Biggest Loser will certainly score among adults 18-49. Congratulations, Danny Cahill, who shed a record 239 pounds.


Out of The Biggest Loser and against repeats, NBC’s The Jay Leno Show perked up to a 5.6/10 in the overnights at 10 p.m. But that still only ranked second in the hour behind a repeat of CBS’ The Good Wife (6.3/11), and overnight retention out of the 9:30 p.m. portion of The Biggest Loser was only 64 percent. Considering retention among adults 18-49 will, no doubt, be considerably lower, this is still a “losing” performance for Jay Leno. 


Earlier in the evening on CBS were repeats of NCIS (#1: 9.0/14) and spin-off NCIS: Los Angeles (#2: 7.6/12) from 8-10 p.m.


In season-premiere news, ABC sitcom Better Off Ted should be re-titled Better Off Dead given its embarrassing fourth-place 2.4/ 4 in the overnights at 9:30 p.m. Obviously, viewers have no interest watching a workplace comedy with an evil boss. Retention out of re-tooled lead-in Scrubs (#4: 3.1/ 5 at 9 p.m), which has no business still being on the air, was 77 percent. Leading out of Better Off Ted was a repeat of freshman drama The Forgotten at a third-place 2.8/ 5 at 10 p.m. 


Earlier in the evening on ABC was a repeat of classic A Charlie Brown Christmas (#2t, 6.2/10 at 8 p.m.), which always scores among adults 18-49, followed by original animated special Prep & Landing at a third-place 5.8/ 9 at 8:30 p.m.

Over at Fox, another two-hour edition of So You Think You Can Dance limped along with a 3.7/ 6 from 8-10 p.m. Take a look at the half-hour breakdown:


So You Think You Can Dance (Fox)
8:00 p.m.: 3.5/ 6 (#4)

8:30 p.m.: 3.5/ 5 (#4)
9:00 p.m.: 3.9/ 6 (#3)

9:30 p.m.: 3.9/ 6 (#3)

And lowly The CW capped off the night with original episodes of 90210 (#5: 1.2/ 2) and Melrose Place (1.0/ 2), which has certainly not benefited from the return of Heather Locklear. Since most of The CW’s target audience probably never saw the original Melrose Place, the nail was already in the coffin when the revival opened with the murder of Sydney.


Source: Nielsen Media Research data (R = repeat)


National Ratings in Prime-Time:

Week of November 30, 2009

It sounds repetitive, I know. But CBS and Fox shared leadership for the week of Nov. 30, with CBS first in households and total viewers, and Fox No. 1 in the three key demos — adults 18-49, adults 25-54 and adults 18-34. CBS, which has now ranked first in total viewers for 9 of the last 10 weeks, dipped by double-digits year-to-year, while Fox was on par with year-ago levels (with its seventh fourth quarter weekly demo victory). 


ABC finished second in households and total viewers, one notch ahead of NBC. But it was just the opposite in the three surveyed demos, with NBC second and ABC third. NBC, which will clearly feel the loss of Sunday Night Football in first quarter, was close to year-ago levels, while ABC suffered losses of 8 to 17 percent. Last-place The CW, which built demographically, continues to benefit with low-rated Sunday factored into the year-ago mix. 


In season-premiere news, ABC’s retooled Scrubs was left at the starting gate, with two episodes in the Tuesday 9 p.m. hour faring as follows:

Scrubs (ABC)

Tuesday 9:00 p.m. – Viewers: 4.63 million (#71), A18-49: 2.0/ 5 (#43t)

Tuesday 9:30 p.m. – Viewers: 4.43 million (#73), A18-49: 2.0/ 5 (#43t)


In specials news, holiday season has officially kicked-in with this week with individual telecasts performing as follows (in order of total viewers)


Rudolph the Red-Nosed Reindeer R (CBS) – Wednesday 8 p.m.

Viewers: 10.59 million (#13), A18-49: 3.8/11 (#8)


How the Grinch Stole Christmas R (ABC) – Monday 8 p.m.

Viewers: 9.20 million (#24), A18-49: 2.8/ 7 (#24)


Shrek the Halls R (ABC) – Monday 8 p.m.

Viewers: 9.15 million (#25), A18-49: 2.9/ 7 (#21t)

Christmas in Rockefeller Center (NBC) – Wednesday 8 p.m.

Viewers: 8.69 million (#27), A18-49: 1.8/ 5 (#52t)


The Victoria’s Secret Fashion Show (CBS) – Tuesday 10 p.m.

Viewers: 8.01 million (#34), A18-49: 2.9/ 8 (#21t)


The Grammy Nominations Concert Live! – Countdown to Music’s Biggest Night (CBS) – Wednesday 9 p.m.

Viewers: 6.28 million (#43), A18-49: 2.3/ 6 (#31t)

The Muppets Christmas Letter to Santa R (NBC) – Friday 8 p.m.

Viewers: 4.23 million (#78), A18-49: 1.1/ 4 (#78t)


In burn-off series news, two episodes of Fox’s Dollhouse earned its cancellation stripes with a mere 2.07 million viewers and a 0.8/ 2 among adults 18-49 from 8-10 p.m. on Friday. 


Here are the final national ratings for the week of November 30, 2009 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman series results (including The Jay Leno Show being broken out separately), and the top 30 rated programs of the week.  Keep in mind that the Tuesday 8 p.m. half-hour was not rated due to President Obama’s latest address to the country. And note how well ABC performed on Saturday with The Big 12 Championship.


CBS: 5.6 rating/9 share (-19), ABC: 4.9/ 8 (- 9), NBC: 4.7/ 8 (- 2), Fox: 4.6/ 7 (- 2), CW: 1.1/ 2 (no change)

-Total Viewers:

CBS: 8.81 million (-19), ABC: 7.93 (- 8), NBC: 7.67 (+ 2), Fox: 7.61 (- 1), CW: 1.67 (- 2)

-Adults 18-49:

Fox: 2.8 rating/8 share (- 3), NBC: 2.6/ 7 (no change), ABC: 2.4/ 7 (-17), CBS: 2.3/ 6 (-18), CW: 0.8/ 2 (+33)

-Adults 25-54:

Fox: 3.1/ 8 (- 3), NBC: 3.0/ 7 (no change), ABC: 2.9/ 7 (-12), CBS: 2.9/ 7 (-22), CW: 0.7/ 2 (+17)

-Adults 18-34:

Fox: 2.6/ 8 (no change), NBC: 2.3/ 7 (no change), ABC: 2.0/ 6 (-17), CBS: 1.6/ 5 (-16), CW: 0.9/ 3 (+29)


Freshman Series Results (in order of total viewers)

Pre-Empted This Week:

NCIS: Los Angeles (CBS), The Good Wife (CBS), The Jay Leno Show – Tuesday (NBC), Brothers (Fox), The Cleveland Show (Fox)


Glee (Fox) – Wednesday 9 p.m. ET

Viewers: 8.15 million (#30), A18-49: 3.6/10 (#13)

Grade: B+

FlashForward (ABC) – Thursday 8 p.m. ET

Viewers: 7.07 million (#38), A18-49: 2.1/ 6 (#40t)

Grade: D+

Find My Family (ABC) – Monday 9 p.m. ET

Viewers: 6.95 million (#40), A18-49: 2.0/ 5 (#43t)

Grade: D

Modern Family R (ABC) – Wednesday 9 p.m. ET

Viewers: 6.50 million (#42), A18-49: 2.3/ 6 (#31t)

Grade: No grade for repeats


The Middle (ABC) – Wednesday 8:30 p.m. ET

Viewers: 6.19 million (#45), A18-49: 2.0/ 6 (#43t)

Grade: C

The Jay Leno Show (NBC) – Wednesday 10 p.m. ET

Viewers: 5.52 million (#58), A18-49: 1.5/ 4 (#68t)

Grade: F

The Forgotten (ABC) – Tuesday 10 p.m. ET

Viewers: 5.48 million (#59), A18-49: 1.2/ 3 (#74t)

Grade: F

Community (NBC) – Thursday 8 p.m. ET

Viewers: 5.42 million (#61), A18-49: 2.2/ 6 (#36t)

Grade: D

Trauma (NBC) – Monday 9 p.m. ET

Viewers: 5.36 million (#63), A18-49: 1.6/ 4 (#61t)

Grade: F

Accidentally on Purpose R (CBS) – Monday 8:30 p.m. ET

Viewers: 5.27 million (#65), A18-49: 1.7/ 4 (#58t)

Grade: No grade for repeats


Cougar Town R (ABC) – Wednesday 9:30 p.m. ET

Viewers: 5.14 million (#66), A18-49: 1.8/ 5 (#52t)

Grade: No grade for repeats

The Jay Leno Show (NBC) – Thursday 10 p.m. ET

Viewers: 4.72 million (#68), A18-49: 1.5/ 4 (#68t)

Grade:  F
The Jay Leno Show (NBC) – Friday 10 p.m. ET

Viewers: 4.68 million (#70), A18-49: 1.2/ 4 (#74t)

Grade: F
The Jay Leno Show (NBC) – Monday 10 p.m. ET

Monday: Viewers: 4.18 million (#80), A18-49: 1.2/ 3 (#74t)

Grade: F

Melrose Place (CW) – Tuesday 9 p.m. ET

Viewers: 1.41 million (#90), A18-49: 0.7/ 2 (#90)

Grade: F

The Vampire Diaries (CW) – Wednesday 10 p.m. ET

Viewers: 1.33 million (#92), A18-49: 0.6/ 2 (#91)

Grade: No grade for repeats

Top 30 Rankings
-Total Viewers:

Sunday Night Football: Minnesota at Arizona (NBC): 20.89 million, Desperate Housewives (ABC): 14.86, NCIS R (CBS): 14.28, The OT (Fox): 13.73, House (Fox): 13.25, Survivor: Samoa (CBS): 12.82, Big 12 Championship (ABC): 12.69, The Amazing Race (CBS, season finale): 12.30, 60 Minutes (CBS): 12.05, Two and a Half Men R (CBS): 11.38, Brothers & Sisters (ABC): 10.81, The Mentalist R (CBS): 10.74, Rudolph the Red-Nosed Reindeer R (CBS): 10.59, Extreme Makeover: Home Edition (ABC): 10.35, The Big Bang Theory R (CBS): 10.09, The Biggest Loser (NBC): 9.99, Bones (Fox): 9.92, CSI R (CBS): 9.90, Cold Case (CBS): 9.64, CSI: Miami R (CBS): 9.48, Football Night in America, part 3 (NBC): 9.41, Allstate BCS Selection Show (Fox): 9.28, Private Practice (ABC): 9.21, How The Grinch Stole Christmas R (ABC): 9.20, Shrek the Halls R (ABC): 9.15, CBS News – Presidential Address Analysis: 8.95, Christmas in Rockefeller Center (NBC): 8.69, America’s Funniest Home Videos R (ABC): 8.09, Ghost Whisperer (CBS): 8.18, Glee (Fox): 8.15

-Adults 18-49:

Sunday Night Football: Minnesota at Arizona (NBC): 7.8 rating/19 share, The OT (Fox): 5.4/15, Desperate Housewives (ABC): 4.9/11, House (Fox): 4.8/12, The Office (NBC): 4.1/11, Big 12 Championship (ABC): 4.0/12, Survivor: Samoa (CBS): 3.9/11, Rudolph the Red-Nosed Reindeer R (CBS): 3.8/11, The Biggest Loser (NBC) and Allstate BCS Selection (Fox): 3.7/10 each, The Amazing Race (CBS, season finale) and Brothers & Sisters (ABC): 3.7/ 9 each, Glee (Fox): 3.6/10, Two and a Half Men R (CBS), The Big Bang Theory R (CBS), Private Practice (ABC) and Football Night in America, part 3 (NBC): 3.2/ 8 each, 30 Rock (NBC): 3.0/ 8, Extreme Makeover: Home Edition (ABC) and Family Guy R (Fox): 3.0/ 7 each, Victoria’s Secret Fashion Show (CBS) and Bones (Fox): 2.9/ 8 each, Shrek the Halls R (ABC): 2.9/ 7, How The Grinch Stole Christmas R (ABC): 2.8/ 7, NCIS R (CBS): 2.7/ 7, Lie To Me (Fox): 2.7/ 6, CSI: Miami R (CBS), Fringe (Fox) and The Mentalist R (CBS): 2.5/ 7 each, The Simpsons R (Fox): 2.5/ 6


Source: Nielsen Media Research data (R = repeat)

Ratings Box:
What’s Hot/What’s Not
-Strong Sampling for TNT’s Men of a Certain Age:

Based on the final nationals, TNT drama Men of a Certain Age premiered in the Monday 10 p.m. hour as ad-supported cable’s top new series launch of 2009 in households (4.11 million) and adults 25-54 (2.63 million). A total of 5.40 million viewers tuned in for the premiere, which built out of lead-in The Closer by 11 percent in adults 18-49 (2.07 million) and 8 percent in adults 25-54. 

-Record iCarly:

Nickelodeon sensation iCarly reached a new zenith, with a one-hour installment on Saturday, Dec. 5 at 8 p.m. at 8.85 million viewers and a record performance in kids 2-11 (13.27 rating), kids 6-11 (18.24) and tweens 9-14 (17.01). Comparably, this is now Nickelodeon’s highest rated individual telecast of the year. 

-Also of Note on Cable on Saturday:

Opposite iCarly, the debut of original Hallmark Channel Movie Debbie Macomber’s Mrs. Miracle finished the week as the top-rated movie among all ad-supported cable in households (3.3 rating) and women 25-54 (873,000). Who says viewers are not watching television on Saturday?


-Impressive Start for ABC’s Family “25 Days of Christmas”:

Based on final national ratings for Dec. 1 through Dec. 6, The 12th Annual “25 Days of Christmas” programming event is off to the strongest start on record in adults 18-34 (653,000), women 18-34 (411,000), viewers 12-34 (925,000) and females 12-34 (566,000). Programming to-date has included the basic cable premiere of theatrical The Santa Clause 3, the TV debut of Pixar Short Films and movies from the Harry Potter franchise. 

-Dexter Reaches a New High:

Showtime drama Dexter cracked the 2-million viewer mark, 2.1 million to be exact, on Sunday, Dec. 6 — its most-watched episode ever. Comparably, that was Showtime’s most-viewed telecast since the boxing match between Mike Tyson and Orlin Norris on Oct. 23, 1999.


Source: Nielsen Media Research data (R = repeat)


On the Air Tonight:
Prime-Time Programming Options

Wednesday 12/09/09
 8:00 p.m. Shrek the Halls (R)
 8:30 p.m. The Middle
 9:00 p.m. Modern Family
 9:30 p.m. Cougar Town

10:00 p.m. Barbara Walters Presents The 10 Most Fascinating People of 2009


 8:00 p.m. The New Adventures of Old Christine

 8:30 p.m. Gary Unmarried

 9:00 p.m. Criminal Minds

10:00 p.m. CSI: NY  

 8:00 p.m. Mercy (R)
 9:00 p.m. Law & Order: SVU (R)

10:00 p.m. The Jay Leno Show


 8:00 p.m. So You Think You Can Dance Results Show

 9:00 p.m. Glee (fall season finale)


 8:00 p.m. Gossip Girl (R)

 9:00 p.m. The Victoria’s Secret Fashion Show (R)


TV Tidbits:

Notes of Interest


-More It Only Hurts When I Laugh on truTV:

Cable net truTV has ordered 13 additional episodes of hidden-camera series It Only Hurts When I Laugh, which currently airs back-to-back episodes in the Thursday 10 p.m. hour. 


-CBS Cancels As the World Turns:

Long-running CBS daytime serial As the World Turns, which premiered on April 2, 1956 in a live half-hour format and has amassed 58 Daytime Emmy Awards over the years, will conclude in September 2010. Top rated from 1959 to 1971, As the World Turns switched to color in 1967 and expanded to one hour in 1975. In 1965, it spun-off short-lived primetime drama Our Private World.

“Throughout our history, As The World Turns has remained dedicated to sharing compelling stories that have entertained fans for more than five decades,” said Executive Producer Chris Goutman. “We are disappointed and saddened by the news that the show is not being renewed. It will certainly be a loss for all of us, and for the show’s loyal audience.”

On September 18, CBS pulled the plug on also veteran Guiding Light, replacing it with an updated version of game show classic Lets Make a Deal, hosted by Wayne Brady. There is no announced replacement for As the World Turns at press time.

TV Trivia Time:

Drinking With the Gilmore Girls


Which one of the following beverages were Lorelai and Rory Gilmore basically addicted to?


a)      apple cider

b)      coffee

c)      egg cream

d)      hot chocolate

e)      root beer float


The answer to yesterday’s question…

Which one of the following series was set in St. Louis?


a)      The John Larroquette Show

b)      The Judy Garland Show

c)      Malcolm & Eddie

d)      Mulligan’s Stew

e)      Room 222


Is: a) The John Larroquette Show, which aired on NBC from 1993 to 1996. Unfortunately, I could not trick anyone with The Judy Garland Show. 

-Current kudos goes to:

Mark Amato, Gerry Bixenspan, Barbara Bloomfield, Dennis Burton, Cory Chapman, Larry Collins, Tom Condosta, Reid Davis, John Ferlazzo, Maureen Goldman, Bob Ingersoll, David Jackino, Deb Kainer, Marie LeFevre Karp, Synda Kollman, Mark Krause, Steve Lynch, Gordon Purcell, Bob Rall, Con Rigg, Joe Rubi, Ron Salmon, Maxine Schulman, Russell Schwartz, Robert Sells, Andrew Stearn, Ronnie Tallant, Trenna Underhill, Joel Wolk, Abbott Wool